ジョブファンクション: コミュニケーション

雇用形態: フルタイム

所在地: Dubai

国: United Arab Emirates

KEY JOB ACCOUNTABILITIES


To define the communication strategy to develop the brand image, its visibility and reinforce locally its reputation over time.


·         Build the brand image, develop visibility and reinforce locally its reputation over time

·         Build and implement a 360° external communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity

·         Develop a communication plan with the management committee, validated by the GM

·         Implement integrated communication campaigns on major product launches, brand events

·         Manage media relations, including new media relations

·         Build a media-mapping: identify the relevant role-players for the brand

·         Coordinate with the country corporate communication team

·         Manage Public Relations: spokesperson, ambassadors…

·         Develop the brand image and visibility locally: Adapt locally the corporate positioning of the Brand (philanthropy, sponsoring…) and develop local initiatives in line with the international strategy

·         Support and advise the Country GM on corporate communication topics

·         Build the image strategy of the GM (content and target)

·         Prepare interviews including media-training

·         Advise for internal and external speeches

·         Manage internal communication for the Brand

·         Build an internal communication plan in line with the external plan

·         Develop the brand image internally

·         Identify issues related to the brand and anticipate crisis

·         Recruit, develop and manage a team. Ensure development of expertise and know-how and support organization changes

·         Manage the Department’s budget

 

PROFESSIONAL & TECHNICAL COMPETENCIES


COMMUNICATION KPIs CULTURE to leverage the business

·         Develops day-to-day opportunities to analyze consumer insights & data

·         Analyzes datas, KPIs to provide business drivers

·         Synthetizes & share multiple informations with judgment & leadership

·         Uses day-to-day digital knowledge & metrics (Websites, Tracking, search…)


GENERATES BREAKTHROUGH CONTENT TO ENGAGE stakeholders & consumers

·         Develops the brand image & awareness

·         Imagines targeted & disruptive content for all supports: print, pictures, video, social media

·         Produces quality material (image, editorial…) with rigorous excellence

·         Thinks integrated campaigns that work


DEVELOPS L’OREAL VISIBILITY & ADVOCACY

·         Maps & plans media, social media, stakeholders landscape

·         Manages PR relations (spokesperson, ambassador) and ePR… with L’Oréal intelligence


MANAGES COMMUNICATION EXPERTISES with the L’Oréal attitude

·         Is aligned with the L’Oréal CSR strategy “Sharing Beauty With All”

·         Works closely with targeted governments, stakeholders & NGOs in L’Oréal way

·         Protects L’Oréal reputation & develops visibility

·         Reinforces internal / external engagement through strong internal communication strategy & EVP

·         Ensures the Philanthropy Group’s presence & recognition


L'ORÉAL COMPETENCIES

·         Acts / leads with human sensitivity

·         Displays sensitivity to our “métier”

·         Demonstrates entrepreneurship

·         Innovates

·         Achieves results, with integrity

·         Manages complexity

·         Interacts effectively

 

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