E-Merchandising & Data Analyst

L’Oréal strives to win over another one billion consumers around the world by innovating and creating products that meet the infinite diversity of our consumer’s needs, and we want you to help us reach this goal! We want to hire great people with unexpected ideas, the ability to challenge the status quo, and are ready to shape and disrupt the future of beauty. “Run it as your own business” is our mantra. Got what it takes? We are currently looking for a new E-Merchandising & Data Analyst for our Active Cosmetics Divisions (ACD) in the Middle East. 

READY FOR NEW CHALLENGES?

Maybe you have a background as a Product Brand Manager in marketing and want to develop into digital; maybe you are digitally savvy already and want to get closer to the clients and the commercial side of our business; or maybe you are truly passionate about affecting shopper communication and online brand expressions. If so, this could be your next adventure!

With all of the brands growing with double or even triple digit growth online, ACD is on a fast growth journey; and with e-commerce expected to account for more than a third of our turnover in 2022 – and close to 50% by 2026 – we are looking to further expand our growing e-commerce team with an experienced marketing and digital profile as e-Merchandising & Data Analyst, in order to maximize and professionalize our online brand execution across clients. 

Your mission… 

As e-Merchandising & Data Analyst, you are the driving force behind the online experience execution, collaborating with and being a sparring partner to especially the eKAMs and Brand Manager/Marketing Teams.

You have in-depth knowledge about consumer behaviors, competition performance and online trends and are an expert in digital consumer journeys and engagement tactics, which you actively leverage together with insights from our business intelligence systems.

You are responsible for the organization, development and deployment of e-merchandizing assets, texts, and meaningful content for all e-commerce and to some extent owned platforms and CRM touchpoints, and work to ensure consistency and excellence in execution; and with an entrepreneurial mindset, you are able to suggest projects and take them from idea to execution.

You manage a significant e-merchandising budget and are also responsible for our R&R generation initiatives as well as potential content creation like how-to videos or other assets you find needed to develop our online business. An important part of this position will also be to specifically improve the online performance of our brands at O+O clients (Brick & Mortar e-retailers), by analyzing and sharing valuable data insights, competitive knowledge and market intelligence.  

This role will be key in taking our online shopper experience, brand and category expression to higher levels, testing new approaches and presenting best practices. The role will be part of our new and still growing e-Commerce team, and report directly to the Head of e-Commerce for ACD. 

You will...

• Work with the extended e-Commerce Team (commercial and marketing) on the content needs across the animation plans and consumer journeys for both clients’ and owned websites, ratings & reviews, guides & services, and sampling campaigns, etc.
• Work to ensure a consistent and strong online expression of the ACD brands and the dermocosmetic category across all clients, and build convincing argumentation for proper client implementation
• Collect/analyze sell-out data.
• Shape and disseminate analysis and syntheses to help decision makers to drive business activity.
• Cross-reference data from pure players/e-retailers, market studies (internal and external) and marketing in order to have a comprehensive overall understanding of the business & the missed opportunities to help the business grow further.
• Master being the Key user for EDGE to monitor e-commerce site performance, consistently working with eKAMs and Brand Managers to ensure that PDPs are optimized, products are in-stock and brand visibility is still higher to secure excellent performance and integrity scores. In this regard, you will also be the go-to person for the corporate e-Commerce Director team for ACD brands.
• Lead the consumer journey analytics, gathering and reporting on performance KPIs and potentially developing A/B testing opportunities to ensure consistent evaluation and optimization of the consumer journey. Work with eKAMs, Brand Managers, and Digital Team on COOP, banners and other online content creation.
• Take initiative and suggest – and execute – relevant project for better online expression and correlating e-commerce performance.

Your profile...

• You have 2+ years’ experience in marketing or digital, with a strong interest in developing digitally focused skillsets
• You are comfortable using digital platforms and tools, i.e. Google Analytics, Opera/PIMDAM, etc. Being familiar with Salsify and EDGE is an advantage, but not a prerequisite.
• You are proficient in analyzing performance and developing insights to consistently improve performance
• You have excellent interpersonal and presentation skills
• You are fluent in the Arabic & English language, and have excellent written and verbal communication skills
• You have strong collaboration skills and can interact and spar with stakeholders across all levels of the organization
• The role is new in our growing team, and can evolve into many directions and scope depending on the skills you bring

We are looking for the e-Merchandising & Data Analyst to start as soon as possible. The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply! We welcome everyone to apply.