ジョブファンクション: その他

雇用形態: フルタイム

所在地: Dubai

国/地域: United Arab Emirates

ORGANISATIONAL CONTEXT

Job Title

Trade marketing Executive UAE & ROG

Reporting to

HEAD OF CATEGORIES & TRADE MARKETING GCC

Job Reference No.

 

Company/ Div/ Deptt.

CPD LOME

Mass Brands: L’Oreal Paris / Garnier

No. of Reports

Direct: 0

Indirect: 0

 

KEY JOB ACCOUTABILITIES

-          With market, shopper and consumer knowledge translate the brand ambitions and ATL plans into on-ground activity calendars - when the big moments are, suggested level of support by retailer

-          Lead the continual review of promo strategy by channel by retailer, with inputs from other functions, in order to shape the promo plan accordingly

-          Ensure the smooth and timely production of all POSM for UAE & ROG finding efficiencies in spend whilst upgrading our on-ground presence

-          Manage activity plan on-ground implementation ensuring excellence in execution (POSM, promo mechanics, planograms)

-          Ensure POSM budget spend is as per the alignement with finance with no overspend

-          Design differentiated plans by retailer covering activities, exclusivities, digital support…

-          Evaluate Activations ROIs and Share learnings, Best Practices & Competion Activities

-          Manage Trade Marketing communication with Commercial & Distributor Teams

 

EDUCATION, EXPERIENCE, PROFESSIONAL COMPETENCIES

Education/ Qualification : Bachelor / Masters Degree

No of years experience : 2+ years

 

Professional Competencies

-          Understands and integrates market & category’s specificities of Beauty

-          Experienced in defining csutomized strategies by retailer and translating them into actionable plans

-          Used to being the communication interface with different stakeholders (commercial, procurement, distributors, marketing…)

-          Able to drive strategies from data analysis (sell-out, promo, ROI etc..)

-          Understands customer path & shopper experience, ensures POSM designs are shopper centric and cost efficient

-     Builds customized activity calendars and ensures excellence in execution

-     Acts as business driver, works well in cross-functional teams

 

Written & spoken language : English-Arabic