ジョブファンクション: ディベロップメント マーケティング

雇用形態: フルタイム

所在地:

国/地域: United States

Marketing Manager

Lancôme DMI US Hub

 

Position Summary:

Founded in 1935 by the visionary pioneer Armand Petitjean, with the wish of spreading the spirit and taste of French elegance around the world, Lancôme immediately embodied the essence of beauty.  Today more than ever, the brand aims to offer every woman the possibility to blossom and embrace her beauty and femininity whatever her age or skin color.

Lancôme is a leading beauty brand worldwide and especially in the US market.

The Hub DMI Marketing Manager is responsible for developing disruptive, desirable products that will be especially relevant to the US makeup market fast-moving trends and consumers shifts in order to support the sustainable growth of Lancôme brand. Moreover, the ambition is to incubate product innovations meant to be launched worldwide.

Position Accountabilities:

  • Fuel Makeup International 3-years Marketing Plan with innovations and trends coming from the US.
  • Develop US Specifics & International Makeup products with local vendors.
  • Liaison with the international brand team in Paris to ensure alignment, convergence of US & International catalogues and brand images.
  • Partner with US Marketing to help to build and support their local strategy and specific needs.
  • Research and knowledge of the makeup categories, competition, decode consumer insights, consumer reviews, identify market trends to transform them into product opportunities.
  • Write creative and innovative concepts and product copy with a new/better/different mindset.
  • Initiate cohesive and complete brief(s) for packaging design creation while ensuring brand codes are always met.
  • Orchestrate and influence cross functional teams (R&D, Industrial development, Supply chain, etc.) to ensure product comes to life according to concept, within project COGS target while meeting critical dates for all timelines on each launch.
  • Collaborate with legal, R&I and claims departments associated with each launch.
  • Ensure the feasibility and economic profitability of all projects 
  • Manage artworks creations with creative agencies.
  • Supervise creation of logistic codes handled by Assistant under Marketing Manager direction in DPM.
  • Legal check with DIECP and Trademark/ Claim list/ Name and trademark.
  • Compliancy check and registration of all projects launching in China 
  • Develop go to market strategy / recommendation.
  • Full lead on dev 360 FOR US SPECIFIC PROJECT (Legal check/ Book market/ Commercialization Note/ Digital Kit OUTSIDE PUBLICIS/ merchandising kit/ SAMPLING etc)
  • Create asset briefs & direct photo/video shoots to ensure brief is met and assets are up to code with brand DNA 
  • Monitor marketing development budget. 
  • Attend meetings internal and external as needed including but not limited to retailer presentations, trade shows, labs, factories, etc.

NOTE : Hub in charge of formula identification/ Magellan/Logistical code creation/Formula Homologation/ Compliancy check with chine/ China registration/ / Pack design/ Samples/ Artwork/ Book samples for marketing book/Marketing book

These job responsibilities are subject to change in accordance with business necessity

Qualifications:

Education/Experience:

  • Bachelor’s Degree required.
  • 3-5 years experience in product development or related field.
  • Significant Makeup Marketing Development experience is a must.

Skills:

  • Proficiency in Excel, MS Word and PowerPoint is also a must.
  • English Language fluency. French and Spanish are a strong plus.
  • Hands-on with the ability to manage multiple priorities in a fast paced, entrepreneurial, changing environment.
  • Extremely organized and capable of prioritization.
  • Able to adapt in a constantly changing and fast-paced environment.
  • Proactive, self-motivated and independent yet very team oriented.
  • Creative and strong eye for design elements, color and formulas.
  • Excellent written, oral, and interpersonal communication and presentation skills.
  • Professional and energetic with a positive attitude.
  • Timeline and project management
  • Be a self starter - entrepreneurial spirit
  • Strong project management skills (meticulous and thorough)
  • Must be sensitive to the makeup metier


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.


If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.