Manager, Data Strategy & Activation

Title: Manager - Data Strategy & Activation

Department: Data Driven Excellence (CPD CDMO)

Location: Hudson Yards, New York, NY

Reports to: AVP, DDX

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. 

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup. 

What You Will Do:

This role sits within the CPD Corporate Digital Marketing organization and will lead the charge on our consumer data strategy—bridging data insights with actionable business impact. You will ensure the health and activation of our database, deliver insights that drive smarter decision-making, and collaborate closely with brand teams, Data Driven Experiences (DDX) teams, corporate partners, Digital IT, and external agencies.

This is a cross-functional role with high visibility and influence across the organization and stakeholders. If you are equally comfortable with SQL, have experience with BI tools and building dashboards, shaping a data roadmap, and leading strategic projects — this role is for you.

Key Responsibilities:

Data Strategy & Enablement

• Translate complex data into strategic consumer insights to inform digital marketing and CRM efforts.
• Identify data collection and usage gaps and drive plans to close them through acquisition or partnerships.
• Develop and communicate business-friendly documentation on data platform capabilities and use cases.
• Collaborate with the agency of record and ideate opportunities to personalize at scale and measure impact.
• When needed, support designing and activating audience segmentation strategies across 0P/1P data sources.

Data Health & Governance

• Partner with cross-functional teams to maintain data quality, completeness, and compliance across systems.
• Monitor data flow from CRM, site, media, and third-party platforms, ensuring alignment with business objectives.
• Project manage the onboarding of new data sources or platform capabilities that expand usable datasets.
• Support adoption of new CDP, customize capabilities to our portfolio of brands, impact CDP roadmap  

 Analytics & Reporting

• Own a suite of recurring and ad hoc dashboards and reports—focused on acquisition, engagement, loyalty and other CRM KPIs.
• Define KPIs and best practices for data-driven experiences (DDX) across both DTC and non-DTC brands.
• Lead agency analysts in end-to-end analytics projects, from scope definition to actionable insights.
• Present findings and recommendations to both technical and non-technical audiences.

 Stakeholder Collaboration

• Serve as the central liaison between brand teams, corporate marketing, IT, and external agencies.
• Manage relationships with key operational partners (e.g., email deliverability agency, SMS provider), ensuring smooth execution, compliance, and alignment with strategic goals.
• Lead training sessions and workshops to upskill teams and democratize data literacy across the division.

What We’re Looking For:

Required Qualifications

• Bachelor’s Degree (BA/BS)
• 4-6 years of experience in digital marketing analytics, data strategy, or a related field
• Strong understanding of web analytics platforms (e.g., Adobe, Salesforce, Google Analytics), SQL, CRM 
• Proven ability to translate data into actionable business strategies
• Experience working cross-functionally with both technical and non-technical stakeholders
• Comfortable managing external partners and leading project workstreams
• Excellent written, verbal, and visual (PPT) communication skills. 
• Enthusiastic and energetic self-starter

Preferred Qualifications

• Experience working with consumer brands or in a matrixed corporate environment
• Background in experimental design, testing, and owning a learning agenda

Why Join Us?

This is a high-impact role that offers exposure to brand strategy, marketing innovation, and data transformation across a dynamic portfolio of businesses. You’ll have the opportunity to shape how L’Oreal uses data to connect with millions of consumers—and bring bold ideas to life in a collaborative, fast-moving environment.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

• Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  
• Employee Resource Groups (Think Tanks and Innovation Squads) 
• Access to Mental Health & Wellness Programs  

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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