Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, and Pureology.
Role Objective: Biolage is looking to evolve how the brand delivers Pro-facing, Stylist education and radically increase reliance and investment in digital education. The Digital Education Manager (DEM) will help set the strategy, touch points and digital education content necessary to deliver Biolage growth objectives in terms of annual net sales and strengthen of Biolage brand position within the Pro/stylist community.
SalonCentric FB Lives - Collaborate w/ SalonCentric & Marketing on FB Lives. DEM helps develop content, confirms, and books Artists, and acts as POC for Artists/Ambassadors.
SalonCentric Pro Beauty Central – Develops Learning Tracks and Pro Beauty Central content based on Marketing priorities while ensuring the pro lens is present in all materials. Briefs free-lance journalist and manages content development process from start to finish, ensuring all deadlines are met.
Social Content – Work with Marketing Team, and artistic network to develop enagaging pro-facing social content that bring brand priorities to life and drive brand desirability within the stylist community.
Complimentary Live streaming Calendar -- Development and execution of brand complimentary live streaming weekly education strategy. Build ongoing digital calendar to support brand initiatives/launches at least 90+ days out for the entire year.
Level Loyalty – ensure Level Loyalty site is updated with latest Biolage education content, class tiles.
Training & Events –
Social Analytics – Track the social impact of Artist Network i.e. product launches, events, Beauty Gurus. Analyze and monthly reporting with recommendations and calls to action; provide debrief of all activities to SVP
Other – Monitor competitive digital education offerings to ensure we are offering best-in-class virtual Education. Act as a quick reference for Marketing
ACCESS Develop & support the growth of ACCESS, including communicating country needs to DMI, localizing DMI content, creating US modules, managing platform enrollments, learning paths for all distribution (schools, new hire, stylist-salons, and sales), and reporting.
What We Are Looking For:
What’s In It For You:
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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