ジョブファンクション:

雇用形態: フルタイム

所在地: New York - New York

国/地域: USA

Job Title: Manager, Omni media

Function:   Marketing Support

Division:  Lancome

Location: Hudson Yards, New York

Job Summary:

In support of the Director Omni media, responsible for developing and executing Omni media strategy for Lancome which spans skincare, makeup, fragrance and retailer marketing businesses. Omni media encompasses traditional media and digital media, inclusive of social, programmatic, video, display, search. Ensures that all media efforts support the brand’s overall business and marketing objectives. While L’Oreal’s media agency handles the purchasing / billing of all media, flowchart inputs as well as digital ad operations (tagging, trafficking), the manager will handle strategy and planning for Lancome. The Manager will be responsible for planning on behalf of the brand. Works with internal marketing teams to manage and implement media programs to maximize brand image and sales of specific product lines. Must justify media mix choices to the VPs of Marketing and SVP of Marketing. Responsible for managing coop media with the retailers and providing marketing teams with competitive media activity updates. Position reports directly into the Director Omni media, plus collaboration with the internal Digital Media team.

Job Requirements:

Minimum 5 years of experience in media strategic planning and buying. Ideal to have both media agency and client background, but not required. Requires experience in all aspects of digital media (including, but not limited to, social, video, programmatic, search, measurement). Candidate should already have built a strong network in the industry among publishers (e.g. Conde Nast, Hearst etc.) and digital vendors (e.g. Google, Facebook/Instagram, Snapchat, Adobe etc.).

Must be able to work both independently and collaboratively with marketing teams, PR, social, CRM and sales teams. Must be able to work in a fast-paced environment.

Beauty and Luxury products experience preferred, but not required.                         

Ability to collaborate with multiple stakeholders

Decision making and judgment

Ability to influence

Tasks, Duties & Responsibilities

% of time spent.

1.  Strategic Omnimedia planning, including tactical planning for Print, TV and Digital media. Must have working knowledge of all media forms, with a focus on beauty/fashion properties.

50%

2. Primary contact with media agencies and media vendors to clearly communicate the goals of the brands and clearly articulate objectives of the plans

25%

 

3. Internally educate marketing & sales teams on the fundamentals of media planning and advise on briefings and media strategy to aid the group

25%

 


Competencies

  1. Must possess ability to persuade and manage at varying levels of the organization
  1. Must demonstrate ability to defend media choices both analytically and critically taking all business objectives and marketing goals into consideration
  1. Strong attention to detail, especially when managing numerous budgets and reporting to internal team
  1. Interpersonal savvy especially when dealing with external media partners. An understanding of company/brand objectives that are articulately conveyed to vendors
  1. A working knowledge of all media channels and the prowess to remain diligent on market trends and marketplace conditions
  1. Ability to defend and articulate joint media relationships with retailers and clearly communicate to the sales teams, so that they may relay accurate information
  1. Provide strong POV on all aspects of a media plan and guide development

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.