Manager, Omnichannel Marketing (Haircare)

Job Title: Manager, Omnichannel Marketing (Haircare)

Division: Professional Products Division

Location: Hudson Yards, NY

Reports To: VP Marketing Kerastase, shu uemura

Who We Are:  For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. 

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L’Oreal Technique, ColorWow and Pureology. 

What You Will Do: The Manager, Omnichannel Marketing is the strategic architect and executional leader responsible for defining and driving a fully integrated marketing strategy for Kérastase and shu uemura across all retail and direct channels. You will own how these luxury brands show up in the omnichannel ecosystem—including Sephora, Amazon, Direct-to-Consumer (D2C), and professional salons.

This role requires a visionary leader and a decisive operator. You will act as the senior integrator across Brand Marketing, Sales, DMI, Media, and Education to ensure the brands are positioned for sustainable, high-velocity growth.

Key Responsibilities:

Omnichannel Vision & Strategic Leadership:

• Strategy Ownership: Define and own the 360-degree marketing strategy across Sephora, Amazon, D2C, and Salons to drive awareness, acquisition, and retention.
• Market Positioning: Translate brand vision into channel-specific go-to-market strategies, ensuring full organizational alignment with Sales and Brand teams.
• Commercial Synergy: Partner with Sales to align marketing plans with commercial priorities, account goals, and sell-in/sell-out targets.
• External Partnerships: Build and manage high-level relationships with key retail accounts (Sephora, Amazon) and agency partners.
• Market Intelligence: Anticipate market shifts and evolving consumer behaviors to proactively adjust strategies for a competitive advantage.

Merchandising & Creative Excellence:

• Visual Direction: Provide strategic oversight for all merchandising, ensuring the brands' physical and digital representation is elevated, consistent, and commercially compelling.
• End-to-End Execution: Guide the planning and execution of key merchandising initiatives, managing timelines, budgets, and vendor partnerships.
• Digital Excellence: Partner with DMI to ensure the digital experience (PDPs, digital campaigns) meets the same luxury standards as our physical presence.

Team Leadership & Development:

• People Management: Lead, mentor, and develop a team of channel-dedicated marketers, fostering a culture of accountability, creative excellence, and high performance.

Budget Ownership & Financial Accountability:

• Fiscal Oversight: Manage the full omnichannel marketing budget, including co-op advertising, activations, sampling, and media.
• Financial Planning: Ensure accurate financial submissions for trend and finance deadlines; propose future budget scenarios to support growth ambitions.
• ROI Optimization: Hold the team accountable to budget discipline and return on investment.
  
  

What We Are Looking For:

• Education: Bachelor’s degree required; Advanced degree or relevant industry certifications preferred.
• Experience: 7–10 years of experience in Beauty marketing or Retail management.
• Channel Expertise: Proven track record in managing high-stakes retail accounts, with specific expertise in Sephora and Amazon preferred.
• Strategic Mindset: A self-motivated, results-oriented leader with a visionary approach to luxury brand building.
• Analytical Skills: Strong ability to synthesize market intelligence and financial data into actionable growth opportunities.
• Negotiation & Presentation: Senior-level communication skills with the ability to influence cross-functional partners and external stakeholders.
• Tech Savvy: Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook).

What's In It For You:

• Salary Range: $98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  
• Hybrid Work Policy

• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  

• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

• Employee Resource Groups (Think Tanks and Innovation Squads)  

• Access to Mental Health & Wellness Programs  

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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