Manager, Paid Search (CDMO)

Job Title: Manager, Paid Search

Division: LUSA CDMO

Location: New York, 10 Hudson Yards

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

This role sits in the LUSA CDMO team but supports the Luxe Division business. In L'Oréal Luxe, our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.

What You Will Do:

The Paid Search (SEM) Manager will own the planning and management of all paid search campaigns on Google and Bing, as well as serve as a strategic partner to Brand Ecommerce, Marketing, SEO and wider Media teams. A successful SEM Manager will effectively manage the paid search budget, with the goal of helping brands achieve revenue targets; lead campaign management and optimizations; implement testing to maximize ROI, traffic, and new customer acquisition; and help develop junior team members.

Responsibilities

• Define brand objectives specific to SEM and recommend tactics to drive revenue and ROI
• Develop strategy and innovation at the brand level; plan and execute tests, collect and analyze data, and identify trends and insights to maximize revenue and ROI in paid search campaigns
• Oversee daily campaign management processes, such as copy launches to support key messaging and new campaign and keyword launches; work with Asst. Manager to ensure pacing and optimizations align with best practices and support brand objectives
• Implement best in class account structure – provide guidance to junior team members on keyword research, campaign/ad group organization, campaign targeting and settings, search query monitoring, and new campaign launches
• Complete regular health checks and develop QA processes to maintain best in class account structure (e.g., keyword, ad and landing page approvals, and shopping feed health)
• Manage budget and revenue goal pacing; ensure appropriate delivery and distribution of budget, estimate monthly costs, oversee engine insertion orders, and reconcile discrepancies
• Lead relationships with key stakeholders by owning communication for performance and status items
• Track, report, and analyze key metrics, providing insight and actionable recommendations to key stakeholders to keep them informed of performance trends
• Optimize copy and landing pages to deliver strong relevancy and consumer experience
• Research and analyze competitor activity
• Support junior team members with training and development, in partnership with Director and other Managers on the team

Key Challenges, Issues and Complexity

The Paid Search (SEM) Manager role will require a balance of technical knowledge and ability to manage data, coupled with problem-solving skills and strong organizational and communication skills. The role requires daily interaction with key stakeholders across the LUSA CDMO and Luxe division teams, including Marketing and Ecommerce teams. The Paid Search (SEM) Manager should be able to work alongside brand and division leads to foster leSearch trustworthiness by establishing themselves as an in-house expert. Additionally, the Paid Search (SEM) Manger should be able to use their strong technical knowledge to provide feedback on industry best practices and introduce/advocate for strategy that will grow the business.

What We Are Looking For:

Requirements

• For Manager: 4-6 years of proven SEM experience and success managing campaigns across Google and Bing
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up to date on the latest trends and best practices in Search Engine Marketing
• In-depth experience with bid management tools (e.g., Search Ads 360, Marin, Kenshoo)
• Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with Google Shopping feed management, plus additional Google platforms and tools (e.g., Google Search Console, Google Merchant Center, Google Manufacturer Center, Google Ads keyword planner, SEMRush)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• College degree

What’s In It For You:

• Salary Range: $100,400.00 - $121,550.00 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)   
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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