ジョブファンクション:

雇用形態: フルタイム

所在地: New York, NY

国/地域: United States

eShopper Manager/Sr Manager, L’Oréal Paris

 

Job: eShopper, Manager/Sr Manager

Position type: Permanent

Employment type: Full - Time

Location: New York - New York

Country/Region: USA

 

Job Responsibilities:

  • Own the online experience for shoppers during the e-retail path to purchase, the assortment needed to win share and share product-specific content for our brand/retailer websites (in conjunction with Division Ops/iSupply) that will drive consumer engagement and brand love
  • Work with the Brand Shopper Marketing managers to create the different online activation experiences for different e-retailers
  • Create e-consumer/shopper engagement plans (online media including search, ecommerce promotions, exclusive products, etc.)
  • Work with the Platform manager to oversee and execute the development of content for web site and e-retailer sites
  • Understand the assortment requirements to win on-line and the pack size architecture of competitors and how to win share with the best e-assortment
  • Develop new skus, new sizes, new bundles and new products as needed in conjunction with Marketing, Divisional Operations and Global Marketing
  • Report monthly e-commerce sales data and share insights with the rest of the marketing managers
  • Research key competitors on-line and their strategic approach
  • Work hand-in-hand with the ecommerce sales team, the Amazon team and the ICC team

Core KPIs:

  • E-Commerce sales and growth / P&L
  • E-Commerce P&L and brand market share
  • Green on Clavis

Job Requirements:

 

Education/Experience:

  • BA degree required.
  • 5+ years of Industry related marketing or digital work experience (consumer package goods or beauty)
  • In-depth knowledge of:
    • Amazon and other key e-retailers
    • Retailer strategy and opportunities for growth
    • E-shopper marketing insights
    • Clavis

Competencies/Skills:

  • Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
  • Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management
  • Market Research: ability to read and interpret research data
  • Leadership: Demonstration of leadership with team; support departments and customers
  • Strong Project Management Skills
  • PC Proficiency (Microsoft Suite)
  • Information & Data management
  • Rigorous quantitative data analysis skills
  • Prioritization & Organization Skills
  • Strong Interpersonal Skills (written and oral)
  • Strong appreciation for our business / sensitivity to métier
  • Must be professional and energetic with a positive attitude

 

 



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