Manager of Web Analytics
Saint Petersburg, Florida
SalonCentric, a wholly owned subsidiary of L'Oréal S.A. is headquartered in St. Petersburg, Florida and is the premier distributor of salon professional products in the USA. Created by L'Oréal USA in 2008 and operating in 48 states, SalonCentric has more than 550 business partners, 585 stores and 260 state and RDA stores. Together We Are Beauty! Our mission is helping salon professionals grow their businesses. And we love doing it! Whether we're narrowing down the perfect product assortment or giving advice face to face, we're here for salon pros every step of the way. While you don't need beauty industry experience to find the perfect SalonCentric job for you, we're looking for people who are passionate about giving salon professionals everything they need to thrive.
At SalonCentric we are committed to creating a Beautiful Place To Work. We understand that your career journey is unique, and we strive to offer an inclusive, diverse, and equitable culture to foster your passion and enhance your skills.
We are thrilled to announce we are a Web Analytics Manager. This role will be based in beautiful St. Petersburg, FL. You will report to the senior manager, digital analytics.
We are seeking a highly skilled and experienced web analytics professional to join our team. In this position you will play a pivotal role in driving data-driven insights and improving the performance of our website and app. The ideal candidate should have a minimum of 3 years of experience in web analytics along with a strong proficiency in using Google Analytics, Google Analytics Tag Manager, BigQuery, and report development.
What You’ll Do:
- Data Analysis and Insights: Analyze web traffic data to identify trends, user behavior patterns, and areas for improvement. Translate data into actionable insights to optimize user experience and overall website performance.
- Google Analytics Expertise: Leverage your expertise in GA to configure and manage advanced tracking, custom dimensions, and goals to ensure accurate and comprehensive data collection.
- Google Analytics Tag Manager: Collaborate with partners to maintain and optimize Google Analytics Tag Manager implementation to track events, e-commerce transactions, and other relevant interactions on our web properties.
- BigQuery Integration: Utilize BigQuery to extract and analyze large datasets from various sources, helping to uncover deeper insights and supporting business decisions.
- Report Development: Develop and maintain regular reports and dashboards to track key performance indicators (KPIs) and present them to stakeholders in a clear and concise manner.
- Data Integrity and Quality: Ensure data accuracy and reliability through regular audits and data quality checks, addressing any issues that may arise promptly.
- Stay Updated on Industry Trends: Keep abreast of the latest trends and best practices in web analytics, digital marketing, and data analysis, and apply this knowledge to enhance our analytical capabilities.
- Bachelor's degree in Marketing, Computer Science, Statistics, or a related field and experience.
- Minimum of 3 years of experience in web analytics, preferably in an e-commerce or digital marketing environment.
- Proficiency in using Google Analytics, Google Analytics Tag Manager, and BigQuery.
- Strong analytical skills and the ability to work with large datasets to derive meaningful insights.
- Experience in report development and data visualization tools (e.g., Tableau, Google Data Studio).
- Solid understanding of digital marketing concepts, including SEO, SEM, and social media analytics.
- Excellent communication skills to collaborate with various teams and present findings to stakeholders.
Working at SalonCentric has its perks!
- Competitive compensation packages
- Fantastic growth potential
- Medical, dental & vision coverage
- Short-term & long-term disability
- Maternity & paternity leave
- 401(k) with company match
- Generous employee discounts
- Employee assistance programs
- Paid holidays, vacation, personal time, and summer Fridays!
- This isn't a full list of the incredible benefits we offer. To learn more, head over to SalonCentric.com
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site because of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.