Reports To: Head of CMI
A/ Summary
The Market Intelligence Manager plays a crucial role in providing data-driven insights to guide strategic decision-making within L'Oréal Vietnam. This role requires a deep understanding of the beauty market, strong analytical abilities, and excellent communication skills to translate complex data into actionable recommendations for business growth.
B/ Work Relationship:
- Internal: CDMO team and Division teams
- External: Research agencies
C / Main responsibilities, deliverables and contribution of this job to L’Oreal VN
- Perform market estimation and projection across all beauty categories and segments, develop market evolution hypotheses, anticipate competitive dynamics, and evaluate business impact
- Analyze market and competition landscape to define business risks/ opportunities
- Lead tactical and strategic projects, collaborate with key stakeholders and achieve alignment on market assessments and competitive landscape
- Provide strategic advisory and develop deep research and subject matter expertise to support business goals
- Read and understand economic publications and summarize for the business
- Partner with technical teams to create tools and data strategy
- Synthesize and organize publications for the purpose of knowledge sharing and to convey information about new approaches and best practices.
- Collaborate with stakeholders to provide relevant and timely market intelligence
- Assist CMI team to implement effective research strategies and analysis to build a bridge between Consumer Intelligence and Market Intelligence in order to develop comprehensive insights and actionable recommendations
- Handle all market related reports to Zone team and internal stakeholders
D / Qualifications, background and experience:
- University degree in Business Administration/ Economics/ Marketing/...
- At least 6-year plus experience in market research or any function related to data analysis or at least 2-year experience in Market Intelligence manager position
- Knowledge of professional market analysis and research methodologies, tools (Retail Audits, Euromonitor, Household Panel…)
- Excellent communication/storytelling and presentation skills
- Ability to collaborate and influence cross-functional teams
- Good analytical and strategic thinking and problem-solving skills
- Excellent in English
- Excel Master (Power Query, Power Pivot), Power BI skillful is a plus.
- Digital Savvy
