ジョブファンクション: ディベロップメント マーケティング

雇用形態: フルタイム

所在地: Mumbai

国/地域: India

The world leader in cosmetics, L’Oréal is present in 150 countries on five continents. Our 35 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L’Oréal supports diversity and sustainable, ethical sourcing for all our products, and we have reduced our emissions by approx. 50% since 2005.

The DNA of L’Oréal is Innovation and we are driven by a real passion for the future. Our Research and Innovation Centres in India are the sixth innovation hub for L’Oréal worldwide to fuel local market innovations.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

We have a suitable opportunity in the Consumer Products division for a marketing project. In this project, you will Medicalizing the consumer perception of L’Oreal Paris Skincare in India. You should have 2 to 4 years professional experience with Derma industry.

This is a fixed term project – 6 to 12 Months only. The location of the job will be Mumbai.

Project Scope and Description:

L’Oreal Paris is the World’s #1 Beauty Brand in the World with equity credentials in India lying primarily with Hair Care and Hair Color. Our Skincare journey in India started 18 months ago with aggressive 5-year ambition to win 5% MS, 5X CNS, 50% CAGR. In 2022, we aim to achieve 1.7% MS, 1350 MN, + 50% vs. YA in an increasingly competitive market.

To drive brand differentiation, our mission is to Pioneer Science in India with Premium Skincare powered by Dermatological Actives and become the Go-To Derm Expert. To do so, key strategic imperatives include:

  1. Build Chemist as a strategic channel.
  2. Derm-ize the skincare brand across 360 touchpoints.
  3. Drive science & dermatological expertise and build cross-category synergies.

Project Deliverables:

Sr. No

Deliverables

1/A

Map Skin Care category and its potential in the Chemist channel (General Trade + Organized pharmacy) – competitive presence & disruptive, best-in class channel activation strategies.

1/B

Excite retailer with category vision and make a business case for LP Skin Care in the chemist channel – distribution and ambition. 

1/C

Build and execute Go-To-Market strategy (incl. demand generation model) with repeatable, scalable toolkit. 

1/D

Study derm-engagement model and evaluate potential/feasibility for L’Oreal Paris.

2/A

Audit and derm-ize 360 consumer touch points across all channels incl. POS, PDP, media, advocacy, coupons, samples.

2/B

Leverage and integrate diagnostic tech tools as imagery builders and conversion drivers across channels.

3/A

Drive Science and expert codes and cues and maximize cross- category synergies between Skin and Hair 


Education:

·       MBA

Physical Demands (e.g. % travel):

  • Travel will be need based

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.