ジョブファンクション: オペレーション マーケティング

雇用形態: フルタイム

所在地: Ho Chi Minh City

国: Vietnam

  • Devise and manage the marketing strategy and brand plan including launching new product and managing portfolio of existing product

  • Lead all operational implementation across the parameter of the marketing mix

  • Push growth on the brand/product(s) through the development and implement of advertising and retail excellence, plus trade and consumer promotion campaigns

  • Inject local insights into the adaptation of international product’s concept and communication material to bring international idea close to local culture

  • Bring in all the internal player involved in building the brand/category/product(s) to ensure  successful in the market

  • Manage A&P budget for brand/product(s) and ensure sales forecast accuracy

  • Analyze market and consumer data and make recommendations to management to reflect into business strategy and plan

  • Own media channel strategy & execution, drive digitization as leading edge of the brand/products

  • Lead direct reports to high professional marketing performance and develop them to next level.

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