Online Brand Manager - LUXE Division

Main Tasks & Responsibilities

• Builds overall E-store brand image: content, layout, promotions (bundles) & story
• Translates and writes local Copy in line with Regional guidelines
• Sets brand pricing & Promotional strategy
• Champions the Online Brand plan for their Brand in both platforms including: Setting framework, strategy & staging calendar for campaigns, price, assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling, and off platform media (incl. media budget)
• Develops a clear traffic strategy, execute & optimize for off platform traffic for each platform
• Responsible for developing marketing tools for the platform.
• Define target Product/ Key Word
• Define Cross Selling Frame
• Improve Ratings and Reviews for pillar product by building insights on this data
• Constantly work on the buyer data to improve loyalty & repurchase

• Existing talent from Marketing or Digital who has an interest in E-commerce & willing to learn.
• Strong Operational Marketing profile capable of building detailed activity plans.
• Collaborative and able to work between Sales & Mktg to build the right plan.
• Analytical.