ジョブファンクション: ディベロップメント マーケティング
所在地: Ho Chi Minh City
Main Tasks & Responsibilities
- Builds overall E-store brand image: content, layout, promotions (bundles) & story
- Translates and writes local Copy in line with Regional guidelines
- Sets brand pricing & Promotional strategy
- Champions the Online Brand plan for their Brand in both platforms including: Setting framework, strategy & staging calendar for campaigns, price, assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling, and off platform media (incl. media budget)
- Develops a clear traffic strategy, execute & optimize for off platform traffic for each platform
- Responsible for developing marketing tools for the platform.
- Define target Product/ Key Word
- Define Cross Selling Frame
- Improve Ratings and Reviews for pillar product by building insights on this data
- Constantly work on the buyer data to improve loyalty & repurchase
Experience & Capabilities
- Existing talent from Marketing or Digital who has an interest in E-commerce & willing to learn.
- Strong Operational Marketing profile capable of building detailed activity plans.
- Collaborative and able to work between Sales & Mktg to build the right plan.