ONLINE BRAND MANAGER KIEHL'S

LUXURY PRODUCTS DIVISION

Are you a strong e-commerce talent with interesting experience and have a proven track record? Is it your passion to work with the market leader in the world’s largest beauty company? And are you ready to take on responsibility for Kiehl’s e-commerce?  as the first of several steps in your L’Oréal career? Then you must be the star that we are looking for – Online Brand Manager Kiehl’s, Luxe!

 We expect that you succeed to:

Oversee the Kiehl’s online sales. Monitor on-line sell-in & sell-out excellence.

Monitor and enhance the online sales activity

• Ensure User Experience of the website including Design & Aesthetics, Content, and Navigation, Branding / Marketing, Performance, checkout funnel and promotional campaigns
• Coordinate and execute landing pages
• Coordinate and execute newsletter marketing
• Own and manage SEO measurements and monitoring methodologies
• Manage, analyze and draw conclusions on specific ecommerce KPIs (traffic, conversion rate, bounce rate, average basket etc.)
• Enriching e-commerce platforms with content in cooperation with Marketing
• Ensure that all ecommerce activity is consistent with the brand sense of purpose

Achieve excellence through optimization and innovation

• Create and maintain an online e-business plan according to brand strategy and priorities: e-promotional calendar, product launches, cross selling mechanisms, data ownership within ecommerce brands websites and e-retailers ones
• Create a commercial action plan and analyze the sales performance to increase the turnover
• Analyse website performance, traffic sources and conversion to identify the main product gaps an growth opportunities
• Create synergies between inside and outside partners in marketing or digital activities
• Provide SEO/SEM and Digital Marketing through innovation and process improvements
• Ongoing coordination of system check with IT department
• Drive Growth, Develop and implement creative solutions to drive and convert more visitors

E-Business development

• Launch new digital distribution channels
• Develop e-retail channel in Baltic countries
• Educate and share best practices with e-retail partners
• Deployment of new versions of platforms (translation of content, implementation, testing)
• Take a leading role in development of CRM strategy

Manage Competitive, market and best practices intelligence

• Analyze digital role in the consumer path to purchase & consumer online searches
• Stay up to date with market, consumers & competitors
• Collect and connect working knowledge on the e-retailers
• Share and utilize best practices from other countries and markets

You’re the perfect match if:

You have 3 years of experience in E-Commerce within fast-paced companies. You have passion for understanding the needs of consumer; ability to interpret them and propose creative, innovative solution to meet these needs, but also:

• Have proven track of records in boosting brand’s performance in e-commerce
• Great proficiency in e-commerce, digital and CRM tools
• Familiar with Google Analytics, e-commerce platforms and CMS
• Preferred – familiar with Jira or equivalent system
• Ability to use analytical and measurement e-com / digital tools
• Strong planning, project management skills and commercial way of thinking
• Networking and proactive mindset
• Consumer centric approach
• Fluency in English
• Have passion for beauty and natural curiosity for skin care

We offer:

• Friendly and dynamic work atmosphere in diverse environment of the market beauty leader
• Plenty of opportunities to grow – cross-divisionally and functionally
• Rich e-Learning package
• New Activity Based Working office in the heart of the city as of 2019
• Attractive benefit package including: sports card, private health care, life insurance, pension package and internal boutique with a discount, product allocations
• Annual bonus system
• Community engaged in Sports and CSR activities