ジョブファンクション: ディベロップメント マーケティング
所在地: Taipei City
- In charge of Kerastase product category.
- Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship.
* Collect and analyze consumer and market insights and competition strategies to make recommendations to management
* Implement new launches, maintain growth in pillar products and animate core catalogue
* Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
* Adapt the communication material (imagery, digital, point of sale)
* Ensure high quality of execution (communications, events, podiums) and meet the deadlines
* Mobilize and collaborate with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy
* Manage 3P budget and ensure sales forecast accuracy
* Effectively prepare clear messages for the senior management to present to senior management
- To implement and track Trade Marketing programs for salons with commercial and marketing teams designed to increase sales and brand/category presence.
* Carry out specific Trade Marketing programs, respecting company commercial policies, company strategy with the retailers and brand equity
* Report sales needs and field intelligence to Trade Marketing Manager and commercial / marketing teams
* Monitor and improve processes to better link marketing and commercial activities
* Manage budget and ROI for his/her specific Trade Marketing activities
To implement interactive and CRM campaigns to contribute to the growth of a brand on the market
Implement CRM campaign and analysis to build long-term relationships with identified high-value consumers