ジョブファンクション: ディベロップメント マーケティング

雇用形態: フルタイム

所在地: Ho Chi Minh City

国/地域: Vietnam

A. MAIN RESPONSIBILITY
  • Initiate and execute category marketing plan in line with total brand strategy 
  • Guide portfolio priorities, develop new product launch plan/ innovation plan in line with business strategy and objectives 
  • Understand insights of both external partners & consumers; and market connection for strategic marketing activities plans. 
  • Mobilize and collaborate with other departments (sales, logistics, educations, etc.) and partner agencies to build broader business strategy; meet the deadlines. 
  • Manage strategic category portfolio across channels in line with consumers's needs and brand business strategy 
  • Manage business drivers efficiency of the category 
  • Develop and manage media plans effectiveness and efficiency
  • Create and execute a great product animation/ activation to build brand equity and drive sales results 
  • Manager retail excellence; keep good interrelationship in working with merchandising, education and sales team. Key partnership with other members of cross functions to drive business and marketing objectives 
  • Manage digital excellence, marketing mix - digital, PR, POS 
  • Responsible for turnover and marketing plan 
  • Manage the budget, sales forecast, pricing strategy, profitability 
  • Coordinate with salons, establish K Institutes 
  • Drive education 
  • Working hand in hand with sales/education 
B. KEY REQUIREMENTS 
  • Bachelor Degree with 3-5 years of experience in Marketing and Sales 
  • Experience in working in a luxury segment 
  • Strong background in product management 
  • Strong analytical skill, good presentation and communication skills 
  • Driving attitude and demonstrates entrepreneurship