ジョブファンクション: ディベロップメント マーケティング
所在地: Ho Chi Minh City
1. Strategic planning:
a) Analyze consumer and market insights / competitors to define marketing plan to achieve business target of growth and profit (specifically focus in offlinr channels)
b) Develop and lead assigned campaign strategy & planning to achieve business objectives.
2. Portfolio management: Product positioning, product mix, pricing strategy for assigned products
a) Study customer insights/ competitor & market analysis to develop local relevant unique selling point and proposition
b) Take full responsibilities for assigned product launch/ discontinue in collaboration with online, retail, education, logistic to keep the most productive portfolio
c) Forecast ownership for own product to deliver SO target, growth and market share (especially for offline channels)
3. Brand communication management:
a) Define strategic communication idea is relevant with local customer insights and brand equity
b) Take full ownership for IMC of assigned launches (focus in Retail, Merchandising, Offline Promotion,Partnership, KOLs and Brand platform) to drive sales & build brand love/equity
c) Coordinate with Sale, Education, Merchandising for retail excellence to achieve outstanding visibility, brand image and service
d) Lead external agencies with strong creative judgement mindset & critical thinking to develop & deploy brand campaign/ product launch on time in full with excellent result
4. Budget management
a) Manage PPP budget especially sample/tester/ GWP & CRM budget in line with brand/channel strategy & PNL.
b) Coordinate with Business Controller & other partners to monitor & ensure budget spent effectively & efficiently.
5. People development: Contribute to build and develop strong team spirit for Loreal Paris team