ジョブファンクション: ディベロップメント マーケティング

雇用形態: フルタイム

所在地: Shanghai - Shanghai

国: China


KEY JOB ACCOUNTABILITIES
- Develop innovative products, renovate pillars-product for the international brand panier to ensure continued worldwide growth for the brand.
- Collect, compare and synthesise international market data relevant to their category (consumer, markets, competition, country, digital…), generate insights and suggest actions based on findings - Develop new, different, better concepts consistent with the brand’s sense of purpose, by integrating consumer insights and trends

- Orchestrate the product development process including monitoring the departments involved to ensure the project’s operational excellence: write the project brief, update piloting tools and reporting (Magellan, Drive, DIM, the Sharing beauty with all committments, etc.) and meet the deadlines

- Write marketing mix recommendations (IMC/360/Digital/Retail) for product launches or pillar-product renovations, working closely with departments involved (communication, digital, retail, etc…) to create an integrated, engaging and consistent consumer brand experience

- Assist in the development of creative material in line with the brand’s integrated-communication platform (imagery, digital, point of sale)

- Write country implementation kits providing advice and recommendations on the marketing mix

- Exchange constantly with the zones and strategic countries for their category, provide them with support during product launches and ensure follow-up of go-to-market

- Effectively prepare clear messages to present to senior management
Specific to selective divisions:

- Own the brand patrimony, respect the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand

- Respect the partnership established with the designer of the brand

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