国: South Africa
manage the Trade Investment (ROI) pre & post campaign results implemented
by the Commercial Team on big activity monthly, quarterly & yearly. Develop
a reporting system to feedback to the Commercial Team to provide better
sales promotion plan/grid with Commercial and Brand Teams in line with overall
business strategy objective based on customer, channel and understanding of
efficient implementation & evaluation of POS elements based on shopper
purchase behaviour i.e. picture of success (hotspots instore) and merchandising
guidelines in alignment with the sales team (quantities and timelines)
to conduct market visits in the country across all channels focusing on POP
drivers, competitor activities. Based on shopper observations and BA feedback
to support the collection, organisation and communication of competitive
information via b/sheet, Price Check, store visits & SILO, AC Nielsen.
- Work with
Commercial Team in the development and launch of NPD; link with Marketing Team
and KAMS to develop product launch package i.e. samples, trade presenter;
implement pre & post launch tracking by customer and channel.
CATMAN/Brand Team to analyse distribution opportunities and gaps by
customer/channel and recommend action plans when needed to improve core range
Commercial Team with developing customer category reviews with CATMAN Team
using analytical tools and skills (AC Nielsen, Qlikview, SPAR & PnP
Insights, Shoprite B2B reports).
special projects as assigned by Commercial Team