ジョブファンクション:

雇用形態:

所在地:

国/地域: Hong Kong

Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.

- Collect and analyse consumer and market insights and competition strategies to make recommendations to management
- Implement new launches, maintain growth in pillar products and animate core catalogue
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
- Adapt communication material (imagery, digital, point of sale)
- Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Manage PPP budget and ensure sales forecast accuracy
- Effectively prepare clear messages for senior management

Specific to selective divisions:
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose  while nourishing the brand
- Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of  retail materials (services, advice, etc.)
Specific to CPD:
- Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan