ジョブファンクション: セールス&ビジネスディベロップメント

雇用形態: フルタイム

所在地: Comunidad Autonoma de Madrid

国/地域: Spain

L’Oréal is seeking a Category Manager for our FMCG division.

 

Key Accountabilities:

 

- Under the Catman director responsibility, jointly grow the Health & Beauty market and over-proportionally Division, thanks to:

- A strategic alignment with retailers.

- A superior understanding of shopper needs and behaviors.

- Develop a triple win (L’Oréal, Retailer and shopper) strategy, adequate mix activation plan and P&L of the category. - Build a trustful relation with counterparts at retailer’s, gain category captaincies, monitor category projects rollout, regularly updating Catman director.

- Act as the referent for his/her category questions. Support the commercial team in their business plan alignment with retailers, with the right shopper and category insights, market and category reviews, and during retailer presentation.

- Help in internal arbitration between brands when needed, thanks to fact based recommendation.

 

Competencies:


Experience within Marketing, Category Management, Trade Marketing and Commercial positions is key. Digital background is also very valuable. 


MASTERS COMMERCE FUNDAMENTALS

• Activates Business Drivers

• Pursues turnover and profit optimization

• Stays up-to-date with market, consumers& competitors

• Builds on categories Shopper insight

 

DEVELOPS CUSTOMER CENTRIC BUSINESS

• Collects and connects comprehensive knowledge about the retailer/prescriber/Salon

• Influences the retailer/prescriber/Salon

• Builds retailers development plans

• Manages intermediate agent relationships

• Adapts brand distribution strategy

• Collaborates across functions

 

BUILDS SELLING PROPOSITION & NEGOTIATE

• Builds Selling story

• Sets negotiation priorities

• Conducts Win-Win negotiation

• Ensures compliance

 

MONITORS SELL IN & SELL OUT EXCELLENCE

• Forecasts business with accuracy

• Drives Point of Sales field execution

• Follows-up & controls

• Masters brand selling scenarios

• Manages BA/DA staffing & relationship