ジョブファンクション: インフォメーション システム(IS)

雇用形態: フルタイム

所在地: Madrid (Madrid)

国/地域: Spain

At L’Oréal our goal is to offer the best beauty customer experience and drive opportunities using a data-driven approach with a focus on customer journey identification, infrastructure, data streams, strategy, and activation to grow customers’ engagement & lifetime value. That’s why we are constantly looking for Digital Talent… and now it comes to Digital & Data Analytics Experts!

Mission


Analytics management to develop the ecommerce channel 100% performance orientated (D2C + indirect + CRM) so actionable insights can be translated into e-business growth.


Tech ecosystem


Power BI, SPSS, SQL, Firebase, Google Analytics, Excel to perform Dashboarding, Analytics & Data Visualization.

Nice to have: R, Tableau, Predictive Modeling.

Responsibilities:

         Perform customer-specific analysis of e-commerce channel to deliver insights to key customers and conduct similar analysis for e-boutiques

         Optimize assortment and stocking by analyzing SKU profitability and SKU velocity​

         Understand budget data for pay-per-click accounts to manage campaign costs and provide expense information to clients

         Determine the effectiveness of marketing campaigns by analyzing page clicks, keyword hits, search engine traffic, and other data​

         Track shopper’s buying journey to optimize conversion in all e-commerce channels (e.g.,  what they like and dislike, which products are in high demand recently, what time of the year the demand for certain products rises, etc. ​

         Keep commercial teams up-to-date on current campaigns, informing them on which aspects of campaigns are the most effective and advise them on how to tweak

         Maximize data access in eD2C to scale indirect E-Commerce opportunities

         Maximize ‘Inteliens’ tool to map key visibility areas of client websites

         Develop models to simulate the financial impact of digital marketing campaigns (including media performance)

  • Excellent communication skills – ease in establishing networks and develop the right match between our brands and our customers’ goals.
  • Fluent in Spanish (at least B1) and English (at least B2).
  • Eligible to work in Spain/EU without sponsorship.

If you meet the requirements, don't hesitate to apply!