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雇用形態: フルタイム

所在地: Düsseldorf

国/地域: Germany

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Warum L’Oréal?

Uns treibt die Leidenschaft für Schönheit, die die Welt bewegt.

Wir sind Marktführer in Beauty und Pionier im Bereich Beauty Tech. Als Folge der sich konstant verändernden Welt, sind für uns Kosmetik und Technologie untrennbar miteinander verbunden. Gemeinsam mit unseren Konsumenten und Partnern antizipieren wir Trends und gestalten Schönheit von Morgen.

Wir leben Nachhaltigkeit und Umweltschutz. Unsere Verpflichtungen bis 2030 markieren den Beginn eines radikaleren Wandels und verkörpern unsere Auffassung darüber, wie die Vision, der Zweck und die Verantwortung eines Unternehmens aussehen sollten, um den Herausforderungen der Welt zu begegnen. Unsere 88.000 Mitarbeiter in 150 Ländern transformieren unser Business, um sicherzustellen, dass unsere Aktivitäten die Grenzen unseres Planeten respektieren.

Wir suchen Mitarbeiter, die gemeinsam mit uns einen Unterschied machen wollen. 

POSITION DESCRIPTION

Reporting to the Corporate Consumer Engagement Director, the Senior CRM Manager (f/m/d) is driving the overarching L´Oreal Hub Austria/Germany CRM & Data strategy in order to contribute to brand profitable growth through the designing and implementing local CRM solutions to engage, retain, upsell & recruit consumers as well as leverage insights and data.

Leverage the technology to develop direct relationships with the L’Oreal Consumers will be the mission of the Senior CRM Manager (f/m/d) in a context where Direct to Consumer Engagement is at the heart of the L’Oreal digital transformation.

By building bridges between all the D2C Touchpoints between our brands and their consumers Consumer Care Center, Community Management, Emailing or Services, the Senior CRM Manager (f/m/d) will play a core enabler role in the organization.

Enabling the technical setup of a single view of the consumers, providing a consistent framework to address efficiently our consumer across Social media, Consumer Care and CRM touchpoints will be her/his obsession. The Senior CRM Manager (f/m/d) will also impulse the implementation and management of a sustainable CRM program for the brands. With the support of the CRM agency and in close collaboration with the Divisions, the Senior CRM Manager (f/m/d) will define common ambitious objectives for data acquisition, consumer engagement and sales uplift, define and steer the plans to reach those.

  • Support to tailor the Global Digital and CRM (incl.1st party data) strategies to the local characteristics that delivers on business impact and make it a shared ambition with relevant brand teams
  • Contribute the positioning of People Marketing [CRM & 1st party data/ direct consumer access] within the group’s wider strategic digital direction and priorities.
  • Manage external agencies and technical partners [e.g. CRM & Data Lead Agency]
  • Support the development of brand CRM & Data strategy: in order to contribute to brand profitable growth through the brand specific strategy and measures.
  • Development of a Corporate Data Enrichment Strategy and execution of a pilot for consumer data enrichment measures
  • Development, implementation and monitoring of brand specific data acquisition strategies, including but not limited to Data collection objectives for all advertising campaigns.
  • Definition of guidelines and benchmarks on CRM & 1st party data acquisition, enrichment, leveraging
  • Development and alignment of a People based Marketing strategy as well as creation of legal and IT compliant processes
  • Ensure the leveraging of consumer insights from data knowledge to maximize consumer value and ROI by driving brand preference and loyalty.
  • Partner and collaborate with cross-functional teams, including marketing, legal, IT, analytics, eCommerce, technology, creative, and sales, become a valuable sparring partner internally for the Marketing, Digital crowd, and the headquarter in Paris
  • Setup and Steering bi-monthly CRM round table as well as ensuring monthly data acquisition and newsletter performance (KPI) reporting to ensure excellence of execution as well a better ROI of CRM
  • Manage the optimization of the international and local CRM platforms in order to capture and leverage all required information at key points in the customer life cycle: Work hand in hand with the local data team and with EMEA IT teams to drive the local agenda and roadmap on technical capabilities of the Consumer 1 database to enable business use cases
  • Steer and brief the CRM agency to ensure efficient and effective CRM framework for the brands activities
  • Support the brands on localization of international Loyalty programs
  • In collaboration with the divisions and the E-Commerce Director, define a strategic framework for the CRM activations of the retailer database 
  • Continuous tracking and measurement of KPIs defined for CRM
  • Create regular quantitative and qualitative reports, segment analysis and management recommendations on owned data

POSITION REQUIREMENTS
  • Minimum 5-6 years’ experience, incl. ideally experience in CRM and DTC e-commerce / a e-retailer / Pure Player or Agencies
  • Team player, driver for change & transformation, with proven track of managing complex and matrix structures
  • Foster trust, collaboration through effective and transparent communication and agile ways of working.
  • Excellent and trusted networker. Advanced communication / negotiation skills
  • Business minded, analytical, strategic thinking
  • Understanding of managing customer and brand portfolio, P&L know-how
  • Experience in Business development, identifying / evaluating / driving new business opportunities
  • FMCG or fashion experience. Specific Beauty experience is a plus.
  • Extended technical skills and knowledge of CRM systems (previous experience with Salesforce a strong plus)
  • Strong CRM expertise and proven track of managing efficiently complex CRM programs
  • Project management skills with an emphasis on communication as this role will be working closely with all divisions, IT, and international teams
  • Faible for data crunching and programming capabilities (SQL)
  • Previous work in a similar position or with e-commerce a plus.
  • Fluent in German and English

Unser Angebot

  • Eine unbefristete Arbeitsanstellung in einem krisenresistenten, wachsenden Markt mit einem umfassenden Angebot an Sozialleistungen
  • Eine attraktive und wettbewerbsorientierte Vergütung sowie ein freiwilliges Profitsharings
  • Individuelle persönliche und fachliche Weiterentwicklung, eine steile Lernkurve, starker Teamgeist und eine offene, kooperative Unternehmenskultur
  • Vielfältige, nationale und internationale Perspektiven


Diversity & Inclusion

L'Oréal verpflichtet sich seinen Bewerberinnen und Bewerbern gegenüber zur Chancengleichheit. Wir wissen Diversität, Inklusion und den individuellen Selbstausdruck am Arbeitsplatz wertzuschätzen, da Vielfalt unsere Teams stärkt und wir das Bild der Gesellschaft und somit unserer Konsumenten in unserem Unternehmen spiegeln möchten. Jegliche Form von Diskriminierung wird daher nicht toleriert.