Senior Manager, Advanced Analytics Business Partner - L'Oreal Corporate Digital and Marketing Office

Job Title: Senior Manager, Advanced Analytics Business Partner - BETiq

Division: Corporate Digital & Marketing Office (CDMO)

Location: New York, NY

Reports to: Director – Customer Research and Analytics 

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. 

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do:

The Sr. Manager of Advanced Analytics - BETiq Business Partner is a newly created role with the goal to augment marketer’s decision making with data driven insights. Leveraging two key skillsets: a strong, strategic business mindset; combined with demonstrated, quantitative data instincts and capabilities. Acting as a ‘power-user’ expert of BETiq, a core business partner to the divisional teams and serving as a central resource for implementing change management into the US group via the BETiq tool and its work processes. 

Responsibilities include: strong understanding of the MMM inputs (marketing levers modeled, marginal ROIs, saturation curves), tool capabilities and synthesis of business objectives via the tool’s outputs.  BETiq outputs will provide divisional business partners with firm planning insights and direction for forthcoming annual budgets. The candidate will become an invaluable business partner, working across categories/brands, to help inform planning decisions owned by divisional teams. 

An ideal candidate will possess a sharp analytical mindset and have the capability to clearly articulate and apply analytical learnings for business partner situations. Strong communication skills (both oral and written), comfortable working across multiple work-streams and stakeholders, simultaneously, contain a flexible/adaptable mindset (being able to adjust thinking on the fly), and have a lighter, patient approach in order to train others within the business teams (CDMO/MI, media teams, brand teams, financial teams, global teams) on the tool’s working inputs and application of its outputs to their specific business lenses.   Optimal candidate will also possess strong project management skills – timeline management, roles/responsibility assignments, task execution – for efficient and effective project implementation.

For context:  the BETiq tool is part of a larger transformation within the overall group – evolving L’Oreal into a stronger data-driven organization; using data-driven decisions in strategic planning to maximize business ROI and in-market brand performance (sell-out share).  BETiq is a quantitative tool which leverages MMx data and modeling (marketing touchpoint response curves) to provide output to business teams, informing them on how to maximize profit and/or market share while ensuring strong growth of brand equity.

KEY ACCOUNTABILITIES: 

• Translate divisional brand business objectives into modeled scenarios within the BETiq system, and clearly interpret BETiq output for business team utilization and adoption.
• Subject matter expert regarding tool capabilities (both technical and functional, data inputs/outputs) and process to drive tool scale and democratization by helping to educate/teach business leaders and business teams to leverage the BETiq tool on a self-serve basis.  Goal is for business teams to become autonomous in their abilities in leveraging the tool’s capabilities (i.e. run scenarios and be able to present back to management and defend accepted plans).
• Track divisio/brand adoption and regularly provide formal feedback to the local and global BETiq leadership teams for ongoing BETiq improvements.
• Deliver greater business analysis for continuous learning to the divisions and partner with global teams on building improvements into tool design and capabilities.
• Be a champion for the BETiq tool – positive (but transparent) perspective and outlook.  Proactively seek to resolve issues to keep all pieces moving forward.
• Conduct formal training sessions with divisional teams to drive hands-on BETiq application/adoption.

SKILLS:

• Experience across at least 2 professional disciplines (with media experience a “must have”):  media (planning or measurement, at least 1+ years), brand management, marketing research, statistical modeling, and business strategy.  
• Successful track record of synthesizing strategic business knowledge with data analysis/insights; capable at driving business strategy and decisions using analytics.
• Specific marketing response modeling expertise such as MMM (Marketing Mix Modeling) and business application.
• Cross functional skills – can explore different business viewpoints and work with teams to develop mutually owned solutions
• Can solve problems in complex situations using creative and conceptual reasoning.
• Strong oral and written communication skills, extremely well-organized; a leader in project management.
• Able to communicate complex marketing measurement and research results to a general audience
• Can build strong documents (in Powerpoint) to visualize and story-tell complex research results and communicate those learnings to end-users.
• Exposure to large data sets (“big data”) and analysis thereof, a major plus.
• Ability to multi-task and communicate in a transversal, matrixed environment
• Proactive individual with strong problem-solving skills and an entrepreneurial spirit.
• Establish and maintain excellent working relationship with key functional groups.

Required Qualifications:

• 4+ years relevant industry experience (ideally 3 years minimum experience at a consulting agency; i.e. Bain, McKinsey or BCG working directly on key client projects related to marketing, media, or analytics strategy)
• BBA/BS in Marketing/Management, Statistics/Mathematics, or Economics.  MBA preferred.
• Experience in media or marketing/brand management or market research required, with media experience a ‘must have’
• Retailer, research vendor, or digital agency … (outside) experience a plus.

Additional Benefits Information As Follows:

• Salary Range: $117,300 - $164,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  
• Employee Resource Groups (Think Tanks and Innovation Squads)  
• Access to Mental Health & Wellness Programs   

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. 

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.