ジョブファンクション: セールス&ビジネスディベロップメント

雇用形態: フルタイム

所在地: New York, NY

国/地域: United States

Senior Manager– Brand Business Development, Maybelline (Cosmetics)

Reports To: Dir – BBD (Maybelline Cosmetics)

Location: New York, NY

 

Mission and defining characteristics

  • Channel and category strategic development responsibility for total Brand portfolio
  • Strategic alignment across business with strong customer focus
  • Leadership responsibility in implementation for Brand sales team and modeler of customer centricity
  • Creation of sales materials and coordination across functions, including Marketing and Supply
  • Driver of sales results, reviewing gaps and opportunities and making adjustments to strategy as needed

Main tasks

Channel Growth Maximizer

  • Design the omni-channel channel strategy for the Brand (includes food, drug, mass, new channels, and eComm) and own channel maximization, market share strategy and delivering the opportunities
  • Provide sales “ammunition” to gain share
  • Develop sales materials with marketing and distribute to field
  • Track sales progress to identify and deliver what’s needed to drive business
  • Ensure strategy driven from a shopper lens with focus on 4P’s and D

Brand Sales Fundamentals

  • Develop Brand Sales fundamentals
  • Ensure sales teams implementation of strategy
  • Appropriately challenge sales teams and influence Brand Sales teams to provide solutions

Brand Category Liason

  • Core leader for Brand sales’ strategy at the category level to ensure category stories are cascaded down to account team and reflected in their plans
  • Collaborate with Brand Cat Heads to create sales view and with Category Development to maximize opportunities
  • Align with Brand Cat Heads and SVP to ensure GTM requirements are fully optimized including assortment needs and business drivers

Marketing Sales Liason

  • Drive execution of Brand channel strategy by partnering with marketing and maximizing opportunities identified by CTL’s and Brand Sales SVP in timely manner
  • Provide counsel to Sales leadership and coach NAMs on strategy delivery and on channel execution

 

Main Interfaces

  • SVP Sales
  • Brand Cat Heads
  • New Channel Lead
  • eCommerce Channel Lead
  • Field sales CTLs and NAMs

Measures of Success

  • Key business KPIs: Sales fundamentals, turnover, and customer contribution; market share across all channels, incl. emerging (portfolio view)
  • Growth plans for each channel and market share maximization and penetration that is balanced and accretive for Brand in all P&L fundamentals
  • Teams 360° feedback (including from both marketing and sales)
  • Qualitative feedback: impact, contribution to discussion / change agent etc.

Qualifications/Experience

  • Fully mastered / exceeds expectation ratings in current role
  • Well-versed in business and trade across traditional accounts
  • Well versed with all channels (incl. emerging) and 360 levels to GTM
  • Experience with at least 2 National Accounts
  • Exhibit strong leadership skills coaching teams
  • >18 months in a non-commercial role


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