所在地: New York, NY
国/地域: United States
Job Title: Senior Manager, Marketing & Ad Tech Lead
Division: L’Oreal IT
Location: Hudson Yards, NYC
Reports To: VP, Domain Lead
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal, our IT teams design and build solutions to ensure high performance for all our business sectors by imagining new ways of doing things, from designing websites to building algorithms and predicting new trends. They can be found leading teams towards a more connected and digitalized future in IT retail, e-commerce, CRM, data, AI, cybersecurity, Cloud and E-Marketing. You never stop learning at L'Oréal IT because things change at the speed of light! Come join our dynamic team!
L’Oreal Group has aggressively embraced the digital era and has advanced many leading consumer-facing digital solutions across its business units. Marketing and advertising technologies are an area of vast strategic focus and it will power the next phase of our digital transformation through personalization across channels. Our largest transformation is currently the Data Driven Marketing (DDM) Platform that empowers personalized marketing interactions across various channels including, in-store, online, in-app, mobile, and email and serve as the single hub for consumer insights and activation.
The Marketing and Advertising Technology Lead will be responsible for managing and expanding the data flow framework from source data to activation to measurement. As the golden store of all information relating to our customers, products, and customer interactions, DDM will fuel interactions with our customers across channels with relevant data, in the right velocity and volume. The architect will manage the omni-channel consumer data activation for all L'Oréal DDM brands.
We seek a Marketing and Advertising Technology Lead with experience in CDP, DMP, DSP, Ad-server, ESP, and other platforms to lead our effort to create omni-channel orchestrated experiences from setup to operations and support. The data will be available for both real time and analytical use cases such as next best action, product and content recommendations, and promotion/offer optimization. The primary focus will be to build and run a modern flexible solution suitable for all brands across North and South America. The Lead will continue to grow and maintain data and technologies in this MarTech ecosystem as the company’s maturity increases.
What You Will Do:
What We Are Looking For:
What’s In It For You:
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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