ジョブファンクション: ディベロップメント マーケティング

雇用形態: フルタイム

所在地: New York, NY

国/地域: United States

Job: Senior Marketing Manager (Hair Color)

Position type: Permanent

Employment type: Full - Time

Location: New York - New York

Country/Region: USA

Overview:

This position is responsible to drive brand growth and accelerate market share of select L’Oreal Paris hair color brand franchise(s) by developing innovative strategies and go-to-market plans for both new launches and cores businesses with executional excellence. In addition, the Senior Marketing Manager responsibilities includes owning and uncovering deep consumer insights to initiate breakthrough communications, data-driven marketing alongside media analysis and recommendations. Other responsibilities include but are not limited to performing business & competitive analyses, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand. 


Job Responsibilities:

Brand Management & New Product Launches:                                                    

·        Ownership and responsibility for supervising entire go-to-market (activation) process across multiple launches- shopper, social, media, education, etc.

·        Sell in projects to management at large

·        Influence long term strategic product development with global partners

·        Collaborate with Creative to create launch materials including advertising, merchandising, sampling and point-of-sale collateral

Strategy & Planning:

  • Drive the research, analysis, category trends and insights to develop long term strategy
  • Oversee and guide plans development and create vision for businesses
  • Contribute to total category strategy / plans

Sales/Trade Marketing:                                                                      

  • Drive the research, analysis, category trends and insights to develop long term strategy
  • Oversee and guide plans development and create vision for businesses
  • Contribute to total category strategy / plans
  • Collaborate with Omni Shopper partners to develop promotional strategy and activation calendar

Financial P&L and Forecasting:                                                        

  • Ownership of annual sales forecast and monthly monitoring of performance, KPIs etc
  • Understand and manage financial implication of forecast (i.e.) E10 and Full year number
  • Own accuracy of all budgets and roll up of total category with finance
  • Manage budget allocation between Marketing and Advertising spending buckets and brands with peers
  • Work cross-functionally to identify and execute valorization opportunities that improve product margin

Promotions/Advertising / Media:

  • Actively monitor media/advertising performance and influence strategic direction for owned franchises

Job Requirements:


Education/Experience:

  • BA degree required.
  • 5+ years of Industry related marketing work experience (consumer package goods, beauty, personal care/grooming)
  • Experience working collaboratively with various business functions including Finance, Sales, Industry, Supply Chain, Demand Planning and Creative
  • Experience managing external and agency relationships, with focus on integrated-ICC campaigns
  • Demonstrated experience successfully launching and managing new products or renovation
  • Familiarity with Digital and Social Media marketing platforms and tactics
  • Proficiency in reading and analyzing syndicated market/sales data (IRI, Nielsen, Salesforce, etc)
  • Prior experience in Operational Marketing

Competencies/Skills:

  • Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
  • Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management
  • Market Research: ability to read and interpret research data
  • Leadership: Demonstration of leadership with team; support departments and customers
  • Strong Project Management Skills
  • Information & Data management
  • Rigorous quantitative data analysis skills
  • Prioritization & Organization Skills
  • Strong Interpersonal Skills (written and oral)
  • Strong appreciation for our business / sensitivity to métier
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