ジョブファンクション: ディベロップメント マーケティング

雇用形態: フルタイム

所在地: Johannesburg

国/地域: South Africa

KEY JOB ACCOUNTABILITIES:

Define and steer the country strategy for the category consistent with the international brand positioning and the country’s priorities to contribute to continued growth for the brand and the consumer relationship.

  • Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio ( new launches, pillar products' renewal and animation of core catalogue)
  • Manage the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the county's needs
  • Implement new launches and marketing mix strategies ( IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences, meet deadlines
  • Mobilise and collaborate with other departments ( key accounts, operations, digital, supply chain, education,etc) and partner agencies to build broader business strategy
  • Monitor the local adaptation of communication materials ( imagery, digital, point of sale)
  • Make recommendations to management on the category based on one's expertise of the consumer, market and competitors
  • Manage PPP budget, sales forecast for the category as well as ROI
  • Effectively prepare clear messages to present to senior management ( Local Head Office and international/Global Headquarters)
  • Build, develop and manage a strong and talented team, train and develop their marketing expertise and know-how
  • Own the brand patrimony, guarantee the brand identity, ensure that all actions are in line with the sense of purpose while nourishing the brand
  • Monitor the retail strategy working hand-in hand with the retail and education team and monitor the proper implementation of retail materials ( services, advise, etc

TECHNICAL/PROFESSIONAL & PERSONAL COMPETENCIES REQUIRED

  • Computer literacy
  • Media Management and thorough digital understanding
  • Good negotiation, presentation skills
  • Knowledge of clients and competition within the beauty  environment
  • Advanced  powerpoint and excel skills
  • P&L Management
  • Project Management
  • Ability to work flexible hours to meet deadlines

MARKET & CONSUMER INSIGHT

  • Identifies market drivers
  • Translates trends and consumer knowledge into meaningful insights

BRAND DEVELOPMENT

  • Thinks brand strategy
  • Imagines disruptive products & services
  • Develops integrated campaigns that work
  • Integrates retail & shopper expertise

ACTIVATION EXCELLENCE

  • Delivers excellence with agility and rigor
  • Integrates sustainable, business consciousness

COLLABORATIVE LEADERSHIP

  • Creates collaboration for bigger success
  • Shares & leverages best practices

EDUCATTION & EXPERIENCE

  • BCom, Advertising or IMM 3 year tertiary education ( minimum)
  • Prior work experience in FMCG marketing, sales or advertising beneficial
  • Finance ( P&L, price & PRI settings, sales forecast knowledge
  • Knowledge of new media technologies strong focus on digital
  • Knowledge of products , market trends and consumers
  • Research data analysis
  • Knowledge of local Retail
  • Previous staff management experience non negotiable
  • Minimum 4 years' experience at similar level