ジョブファンクション:
雇用形態: フルタイム
所在地: Ho Chi Minh City
国/地域: Vietnam
Key Job Accountability
Plan, develop & manage social interactions across Brands digital channels to increase brand exposure and strengthen brand image.
Define and Enhance the Brand Social presence
•In accordance with the Brand’s image, select the best platforms for social media presence, i.e. Facebook, Instagram, Tiktok etc…•Create and implement Marketing campaigns across social media platforms to enhance brand visibility•Keep up to date on social media trends and best practices educating internal and external stakeholders
Provide Innovative & Meaningful Content
Work with agencies to develop an important volume and diversity of content and services in line with the brand strategy and consumer insights to diffuse real time brand stories
Manage and plan the need for content across key business partners to strengthen brand image (shopee, LZD, hasaki, pharmacies ect.)
Based on the brand promotional and marketing calendar, plan and provide meaningful social-friendly content for key partners to increase brand buzz on their platforms and engage with potential consumers
Define & work with dermatologists, KOLs/ Celebrities. Be a spokesperson of the brand
Build a strong relationship with dermatologists, influencers to increase brand exposure organically & long term relationship for the brand
Plan and manage the brand online ranking (Tracker, ect.)
Monitor, maintain and keeping track to ensure brand social discussion online
Based on the brand performance, identify key competitors and insightful counter plan (if needed) to ensure brand ranking online
CROSS CATEGORY CAMPAIGN (total L'Oréal Dermatological Beauty - acne fighter, L'Oréal Dermatological Beauty online & offline campaign)
Based on the campaign’s brief, work with agencies to provide insightful content to increase the campaign’s visibility on influencers’ platforms
