ジョブファンクション: ディベロップメント マーケティング
所在地: Jersey City, NJ
国/地域: United States
Title: Senior Manager, Consumer Engagement (PR, Influencer & CSR)
Division: Luxury Products Division
Department: It Cosmetics
Supervisor’s Position: VP, Brand Engagement & Customer Care
Number of Direct Reports: 1 - Coordinator
Location: NJ, 111 Town Square Pl Jersey City
The Senior Manager of Consumer Engagement will be responsible for developing creative and business-driving influencer marketing strategies for IT Cosmetics with a focus on the skincare portfolio.
The Senior Manager will also be responsible for managing the brand’s go-to-market tactic execution across Advocacy & Influencer Marketing, Influencer Affiliate Marketing, Eventing and Cause Marketing.
This person will also partner closely with cross-functional teams including Social & Content, US Marketing and the Consumer Activation teams to maximize US initiatives and will co-manage external agency partners to develop all influencer marketing programming.
This role reports into the VP, Brand Engagement & Customer Care and will work closely with the assistant manager and coordinator to execute best-in-class Advocacy & Influence strategy and tactics. This role has one direct report – Assistant Manager, Brand Engagement.
The role of the Senior Manager will include (but is not limited to) the following responsibilities:
Influencer Marketing Management:
o Identify new and emerging influencers while simultaneously maintaining and growing relationships with key influencers and influencer management companies.
o Oversee the updating & maintenance of influencer database on Traackr
o Oversee always-on nano/micro influencer strategy to increase awareness and advocacy and pull insights in timely manner to pivot as needed.
o Co-manage top-tier/VIP strategy and talent in partnership with Sr. Manager.
o Lead or manage the influencer negotiation/contracting and briefing process directly with influencer managers, internal legal team, and any 3rd party influencer agencies
o Collaborate with BE Sr. Manager on sparking influencer content in an agile manner in partnership with the consumer activation team.
o Oversee competitive analysis reporting to ensure ITC is acting as a leader in the space
o Support and attend Influencer-related L’Oréal USA wide taskforces as well as industry events as needed
o Approve seeding strategies with a focus on skin & any cross-axe mailers as well as mailers for nano influencers. This includes but is not limited to product forecasts and inventory oversight for all new and existing product launches
Reporting & Presentations
o 7-9 years of experience in public relations/communications in agency or in-house, excluding internships. Experience in beauty communications preferred
o Bachelor’s degree in related field
o Strong written, oral, and interpersonal communication skills
o Well-versed in the influencer space, including familiar with key talent and content trends
o Familiar with affiliate marketing platforms like ShopStyle, RewardStyle and MagicLinks
o In-depth knowledge and experience with all major social media platforms, including TikTok, Instagram/Facebook, YouTube, Pinterest, SnapChat and emerging platforms like BeReal
o Able to work in a fast-paced, dynamic environment, both independently and as part of a cross-functional team
o Strong understanding and passion for the beauty and cosmetic industry
o Strong relationship with creators and management teams
o Strong understanding in budget management
o Managerial experience preferred (either direct report and/or management of agency)
o Ability to prioritize and multi-task
o Ability to analyze data in terms of conversion and content performance
o Experience with negotiation and managing vendors and partners
o Advanced proficiency in Microsoft applications including PowerPoint, Word, and Excel + data analysis platforms like Google Analytics.
o Ability to travel when needed
What’s In It For You:
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
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