Job Title: Senior Manager, Marketing (Thayers US)
Division: Consumer Products Division
Location: Hudson Yards, NY
Reports To: Director, Marketing (Thayers US)
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.
Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!
What You Will Do:
The US Sr Mgr for Operational Marketing is responsible for the development and execution of the Thayers marketing strategy across all consumer touchpoints for their assigned franchises and trade customers. This critical role requires a strong marketing competency and the ability to thrive in a dynamic organization. This position reports directly to the Director of US Marketing.
- Establish and direct the development and implementation of the brand marketing plans and budget to help achieve the category volume, profit and spending objectives. Leverage in-depth knowledge of the elements and drivers of the marketing mix to develop and adjust marketing plans in-line with the US brand strategy and in close collaboration with the global brand leads (DMI) through a joint partnership and leveraging synergies where appropriate.
- Effectively plan to ensure that Gross, Net and Profit targets are met, by overseeing the execution of brand and trade strategies by recognizing the profitability and revenue impact of all business opportunities, and develop an understanding of the meaning and interrelationships of key financial indicators, while being able to readily identify gaps in budget and profit plans.
- Determine resource allocations (financial and people) across the assigned franchise(s) to optimize overall brand performance, while anticipating risks to brand/segment performance and ensuring that contingency plans are developed to manage through them nationally.
- Develop and foster a close working relationship with the trade (sell-in team) while collaborating with sales leadership to translate the national brand strategy into customer specific plans and execute those plans in-line with the class of trade and customer objectives.
- Manage and lead multiple cross-functional teams to execute brand initiatives and implement plans. The brand lead will also need to ensure the brand strategy is communicated, understood and implemented by all cross-functional groups.
- Model leadership behavior not only for the Brand team, but also the division and cross-functional partners/organizations
- Develop and support the strategic brand plans, leveraging current and future consumer & customer trends as well as in-depth knowledge of competitive landscape to build brand equity
- Manage, coach and develop junior marketing staff as well as indirect reports and cross-functional peers to deliver brand objectives while clearly communicating standards of performance.
What We Are Looking For:
- 5-7 years of progressive Consumer Packaged Goods (CPG) or related marketing/brand management experience.
- Marketing experience to include brand positioning, strategy development, consumer insight generation, direct to consumer advertising, consumer promotion and integrated marketing communications development. A deep understanding of consumer centricity and omni-channel activations are a must
- Marketing experience in the digital world, (i.e., social media, e-commerce, analytics, on-line) highly preferred.
- Demonstrated experience working with the account teams, the trade which contributed to profitable brand growth. An in-depth understanding CPG/FMCG and customer landscape is a must.
- Demonstrated experience developing strategic agency partnerships which contributed to long term brand health.
- Demonstrated experience in providing marketing thought leadership—taking consumer insight and using it to drive thinking and strategic decisions.
- Solid financial acumen, budget management experience and a strong ability to utilize judgment and solid thinking ability to analyze complex issues and recommend clear direction within the big picture needs of the brand
- Excellent communication skills with ability to present effectively, foster open communication, listening effectively to others and prepare effective written communications and presentations.
- Strong leadership skills and a strong ability to cultivate good relationships/networks and actively fostering teamwork across the US and DMI (global marketing)
- Ability to manage the performance and develop the appropriate skills of others, which should include encouraging diversity of thinking while motivating and coaching others.
- Ability to plan for the short-term and long-term, and manage executions within a strategic framework.
- Ability to self-manage and self-motivate. Acting with integrity, and demonstrating entrepreneurial pursuits.
- Demonstrated experience in executing and delivering brand leadership in a similar brand management role with P&L accountability.
- Marketing experience in the digital world, (i.e., social media, e-commerce, analytics, on-line) highly preferred.
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range: $117,300-164,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
· Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
· Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
· Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
· Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
· Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
· Employee Resource Groups (Think Tanks and Innovation Squads)
· Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
