ジョブファンクション: ディベロップメント マーケティング

雇用形態: フルタイム

所在地: New York, NY

国/地域: United States

 

 

YSL Beauty is part of L’Oreal USA’s luxurious portfolio of fragrance and beauty brands.  YSL is a fun and edgy brand and we have an exciting opportunity for an AVP, Marketing role to support our beauty side of the brand. 

 

Job Title: Sr. Manager, Marketing

Reports To: AVP, Marketing - YSLF

Division: Yves Saint Laurent

Function: Marketing (Fragrance)

Location: NY, NY

 

 

Job Summary: Drive women’s fragrance business under guidance of AVP to increase share of market in competitive women’s fragrance with a consumer centric approach. 

The ideal candidate will be a problem solver with a strong background in data analysis and reporting with the ability to create compelling narratives and support business decisions.

Works closely with global marketing, US marketing brand engagement teams, consumer activation, creative teams, omni client experience teams and sales to create, develop, execute, and evaluate new product launches and drive strategy of promotional marketing programs to grow Yves Saint Laurent in the US market. This position is specifically for YSL’s womens businesses.

 

Job Requirements:

- Bachelor’s degree

- 3-5 years of marketing experience, preferably in the prestige cosmetics/fragrance industry.

- Excellent written and verbal communication skills.

- Detail-oriented with strong analytical skills. Self-motivated.

- Proactive problem-solving skills.

- Must be an excellent team player with collaborative mindset, the ability to build, foster and nurture relationships with members of cross-functional teams.

- Ability to handle a fast-paced environment

 

 

Key Accountabilities

 

1.  Marketing Strategy

  • Develop business cases and forecast proposals for new products/sku’s as well as revised forecasts for existing businesses affected by launch
  • Coordinate bi-annual phase-out meeting, recommending products for discontinuation, reviewing obsolete inventory levels, and lost revenue implications
  • Work closely to impact Global marketing team to implement domestic applications of brand strategy and offerings including support of creation and refinement of brand and product messaging, ensuring key messaging is consistent across all customer touchpoints
  • Review DPM system with coordinator for necessary information, maintain accurate files on ongoing projects, keep abreast and greatly anticipate of all timetables for new product launches and ensure that deadlines are met in a timely manner; identify potential problems
  • Work with AVP to recommend strategic retail pricing for new products; recommend price increases for existing products

 

 

2.  Category Management

  • Launch performance tracking and ownership of vision for women’s category
  • Partner with retail/ consumer connection/ creative/ digital team to ensure marketing objectives are consistently implemented in a timely manner
  • Review all copy submissions
  • Monitor the accuracy of final copy/art mechanicals.

 

3.  Market Intelligence and Analytics

  • Analyzes sales data, industry trends, product reviews, and competitive research to identify actionable insights
  • Deeply researches customers’ brands to bring recommendations to the sales
  • Complete knowledge of unit/dollar volume for each product within brand responsibility - both retail and net
  • Focus on new launch and pillar tracking + understanding of what drove volume

 

4. New Products

  • Forecast Newness, this includes pulling historical and competitive data as well as ambitions per launch by retailer and liaise with the planning team for them to validate by retailer.
  • Track retail sell-thru of all launches for the first 12 weeks plus key products and categories on an ongoing basis
  • Track Share of market performance of all new items for 6 months after launch
  • Issue post-launch status reports to ensure that all launch commitments and backup orders are met
  • Prepare quarterly brand review and new products vs. basic business review as required

 

 

Additional responsibilities

  • Work with AVP to recommend strategic retail pricing for new products; recommend price increases for existing products
  • Prepare Competitive Pricing Review of all product segments and major prestige brands bi-annually
  • Maintain files of key competitive sampling vehicles/programs and competitive advertising and samples of new products as it applies to business segments
  • Assist AVP in preparing and presenting in retailer meetings to sales/ DMI and other groups as needed
  • Market visits on an ongoing basis

 

Required Competencies:

 

  1. Leads with Human Sensitivity – Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures)

 

  1. Displays Sensitivity to Our “Métier” – Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty

 

  1. Demonstrates Entrepreneurship – Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision

 

  1. Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity (i.e. participates in creative controversy using insightful questioning)

 

  1. Achieves Results with Integrity – Conveys energy, focuses on results (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity

 

  1. Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas)

 

  1. Interacts Effectively – Listens and communicates effectively (i.e. presents confidently and convinces others) and actively networks

 

Please note:  This job description does not list all duties of the job.  Employees may be asked by management to perform other duties.  The employer has the right to revise this job description at any time.

 



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.