KEY JOB ACCOUNTABILITIES
To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase sales and brand/category presence.
• Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity
• Report sales needs and field intelligence to Trade Marketing Manager and commercial / marketing teams
• Monitor and improve processes to better link marketing and commercial activities
• Manage budget and ROI for his/her specific Trade Marketing activities
PROFESSIONAL & TECHNICAL COMPETENCIES
MASTERS COMMERCE FUNDAMENTALS
• Activates Business Drivers
• Pursues turnover and profit optimization
• Stays up-to-date with market, consumers& competitors • Builds on categories Shopper insight
DEVELOPS CUSTOMER CENTRIC BUSINESS
• Collects and connects comprehensive knowledge about the retailer/prescriber/Salon
• Influences the retailer/prescriber/Salon
• Builds retailers development plans
• Manages intermediate agent relationships
• Adapts brand distribution strategy
• Collaborates across functions
BUILDS SELLING PROPOSITION & NEGOTIATE
• Builds Selling story
• Sets negotiation priorities
• Conducts Win-Win negotiation
• Ensures compliance
MONITORS SELL IN & SELL OUT EXCELLENCE
• Forecasts business with accuracy
• Drives Point of Sales field execution
• Follows-up & controls
• Masters brand selling scenarios
• Manages BA/DA staffing & relationship
