ジョブファンクション:

雇用形態: フルタイム

所在地: London - Croydon

国: United Kingdom


Location: London - Croydon


Purpose of role:


Responsible for the ongoing management and optimisation of the Love Your Body™ Club loyalty programme with the goal of driving Customer Lifetime Value  across all TBSI company markets.

Key Job Accountabilities:

 

  • Working with the Interational CRM Director, review and enhance the functioanlity of the LYBC programme globally to improve its appeal and effectiveness in building a profitable and loyal customer base, and to ensure it remains an effective point of differentiation when compared with competitors programs
  • Working with the IT function specify and oversee the development of the new functionality within the LYBC programme
  • Liaising with markets using the points based LYBC programme and ensure that the markets can demonstrate improved revenues and profitability from the programme, as well as a growing, engaged customer base through the development of marketing plans with the CRM Managers
  • Co-ordinating regular reviews of KPIs with the markets to review the effectiveness of the LYBC programme in the market
  • Planning the roll out of further instance of LYBC by market in conjunction with the Senior Manager, CRM Programme Development. Having agreed the schedule of roll outs, be the business project Senior manager working alongside the IT project manager to ensure the timely and successful deployment of the LYBC programme.
  • Working with the markets launching the LYBC programme, establish a migration plan to ensure current customers are converted, lapsed customers are reactivated, and new customers are acquired.
  • Establishing and monitoring key business processes such as the point liability management model and ensuring the regular monitoring and reporting of liability to the Head of CRM Programmes and markets
  • Working with the Marketing Communications function, ensure that all core in-store materials and direct to consumer assets are made available through the Asset Library to support the promotion of the programme in-store
  • Working with the markets to successfully migrate their LYBC programme in line with the BOOST schedule onto the Hybris omnichannel platform
  • Working with the Studio, ensure that all core in-store materials and direct to consumer assets are made available through the Asset Library to support the promotion of the programme in-store
  • Working with the Retail Academy develop and maintain a curriculum of training materials to support the delivery of the LYBC programme and to maintain awareness of new developments and initiatives.
  • Working with the Head Franchise CRM Managers to support the deployment of LYBC in Franchise Markets


Requirements:

Experience of deploying and/or managing a retail loyalty programme (ideally points based)

Project management skills (preferably internationally)

Stakeholder management/networking (including senior management)

Experience of working with IT to define business requirements

Experience of managing customer relationships in a retail environment both online and offline


What we offer:

  • A thrilling career in the L’Oréal Group across different brands, channels and markets
  • A passion driven environment where you will share challenges, achievements and innovations with your peers, manager and direct reports
  • A tailor-made integration plan to set you for success and an on-going focus on your performance and development
  • A competitive compensations and benefits package
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