Converts the Brand Strategy into a brand ecommerce & CRM strategy and implements by focusing on optimizing the customer experience and increasing online revenues for each ecommerce channel.
Responsible for all CRM and use as the base insights to create meaningful campaigns to recruit, retain, and repeat customers.
Analyze the brand’s customers’ data in order to improve loyalty & repurchase (or CRM dedicated) in accordance with brand guidelines and frame. Suggest customers’ insights and recommend activations in order to improve lifetime value.
Champion of Online strategy & brand plan in all platforms including: Setting framework, strategy & trade calendar for campaigns, pricing & promotion, assortment, hero SKU focus, GWPs, campaign stories, bundling.
Responsible for Off platform + On platform, E-com bottom of the funnel (CPAS, KOLs, etc.) media Budget to drive quality traffic to the right platform, on the right SKU, at the right time
Develop, execute, and optimise a clear traffic strategy for each platform. Responsible for media budgeting, planning and executing, including SEM. Define target product keywords to optimize for SEO.