Online Brand Manager

Who are we?
 
At L’Oreal Dermatological Beauty (LDB) division, we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life. Our brands (CeraVe, La Roche Posay, and Vichy) lead the way in skin care innovation, offering safe and effective products and services that deliver their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.
 
 Our mission is to make a positive impact on people's lives. We are driven by human values of trust, respect and authenticity. Our teams work in a dynamic, supportive environment and work on meaningful projects that are changing the future of medical beauty. If you want to lead in innovation, technology and research, and you care about collaborating with passionate colleagues, serving communities and acting for the planet, please join us!
 

Your mission

As Online Brand Manager for our brand recommended by dermatologist, you are the driving force behind our online brand expression, reach and engagement with consumers. You are responsible to communicate brands’ expertise and medicality across several online touchpoints such as social media, owned media channel, SEO, SEM, E-COMMERCE. Your mission is to grow the brands visibility online, to ensure their excellent execution, to drive performance media, to engage in e-commerce activations. You will contribute to grow the P data by linking paid and organic search, relevant consumer insights, to build excellent, optimized and connected online brand experiences for our consumers. A key aspect of the role is to be able to develop impeccable content that represents the brand’s medical anchorage and heritage. The role reports to the Brand General Manager of CeraVe. 

You will

• Develop the overall online brand strategy to increase brand visibility and consumer engagement 
• Be Responsible for brand consistency and brand DNA across owned and external online channels 
• Ensure that the brand’s medical anchorage and heritage is translated on all the touchpoints you’re responsible for 
• Be the driving force behind the execution of brand activations on e-commerce and ensure perfect brand expression on online platforms
• Be responsible for parts of paid media activations linking to e-commerce & our own website 
• Be responsible of brand websites: content, maintenance, performance, and budget allocation 
• Develop and execute media leveraging P data, including content / HTML development, database growth, retention, activation initiatives as well as execute initiatives to generate and activate online consumer profiles 
• Own the organic search (SEO) & paid search strategy and implementation in alignment with agency and Digital team 
• Be responsible the websites GDPR and data privacy compliance across our digital consumer touchpoints 
• Collaborate across brand teams, medical team and LDB & the group’s digital community to link and optimize multi-touchpoint consumer-centric approaches

You Have

• Bachelor Degree or higher in any fields
• At least 3 years of experiences from a similar digital role 
• You are able to develop online strategies and are result-driven 
• You have an understanding of digital marketing, e-commerce business, CRM and online platforms
• You have experience with digital marketing/media, CRM and content management
• You have an entrepreneurial mindset and are able to translate consumer data into business opportunities
• You have strong collaboration skills and are able to interact and spar with stakeholders across the organization
• Expert in analyzing performance, digital KPI’s, developing insights to consistently optimize strategies & improve performance
• Fluent both Thai and English