ジョブファンクション: コミュニケーション

雇用形態: フルタイム

所在地: Bangkok

国/地域: Thailand

Job Summary

Accelerate the brand love by developing content and owns influencer & PR relations to maximize social & earned reach.

Responsibilities
  • Develop strategy for influencer marketing and execute a contact strategy to engage them (Both paid & earn approach) via online and offline channel
  • Manage media relations, including new media relations and bloggers
  • Build a media-mapping: identify the relevant role-players for the brand
  • Content management : Develop creative, qualitative and appropriate content & features/ functionalities to support the brand’s or project’s ambition.
  • Tracking, monitoring  and managing social content, creating always on content (organic, social shopping)
  • Analysis (social performance, earned media)
  • Manage brand content calendar/ gatekeeper social brand channel
  • Lead consumer generated content in social brand channels
  • Coordinate with the country corporate communication team
  • Main coordinator for brand events, launches with organizers and other related parties
  • Write press releases for brands and send out to media