Key Job Accountabilities
Contribute to MBC’s mission to enhance learning effectiveness by developing Innovative Content on MBC Community
- Create compelling and engaging digital content, to facilitate learning and encourage social interactions
- Supervise all material development and distribution for digital media, copy-edit and proofread all content
- Identify opportunities to create innovative content and provide directions to internal stakeholders
- Monitor social media trends within the beauty industry
- Lead discussions with TRM to identify relevant content for TRAPAC
Manage Content on MBC Community
- Partner with Marketing and Education teams to create, manage and execute monthly brands’ social and viral Editorial Agenda.
- Manage a promotional and editorial calendar
- Evaluate the effectiveness of campaigns and strategies with identified KPIs
Interact with users
- Be the spokesperson of TRAPAC on the app: news, advice, etc…
- Interact with users using social media management related tools to generate activity and engagement
- Understand user behavior and habits, and make necessary adaptations to contents accordingly
Convey expectations & directions to internal stakeholders
- Act as an in-house content expert
- Produce social media listening and engagement reports to stimulate insightful developments
- Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance.
Requirements
· Creative and able to develop innovative approaches
· Effective organizational abilities
· Excellent communication and teamwork skills
· Enthusiasm and determination
· Experience as a media planner / social media advertising / content creation is a plus
