ジョブファンクション: ディベロップメント マーケティング

雇用形態: フルタイム

所在地: Kiev

国/地域: Ukraine

As Market Research Manager you will create and conduct consumer and market research plan (exploratory research, market research on products and existing services, projects in development, retail panels, etc.), propose recommendations, share them with the internal clients to ensure proper consideration of the consumer into the growth strategy of the business. 

Key Responsibilities:
  • Carry out consumer and market studies, gather all existing data and research. Undertake in-depth analysis of the results to evaluate the demand for products and services. 
  • Establish diagnostics on the performance of L’Oréal within its parameters (brand, portfolio, category, etc.) 
  • Organise an in-depth strategic watch (consumer, competition, new business models), identify the market and consumer’s major trends and market opportunities. Formalise recommendations to feed the growth strategy of the business 
  • Identify and monitor competitors' activity thanks to retail panel analyses and DIM, determine the conditions and evolution of the market that may affect sales (competition, socio-economy, culture, demographics) and propose strategic recommendations based on these analyses 
  • Generate consumer insights, share them with the marketing teams and work with them to make the projects (products, services, communication) engaging for consumers 
  • Propose and formalise the scope of the market research projects (objectives, timeframes, human and material resources, costs), guide research agencies on outsourced research projects and ensure the correct use and application of the L’Oreal methodologies 
  • Work with the internal clients (marketing teams, category management, digital, etc.) to develop their expertise and knowledge of the consumer, insights and market research
  • Construct and communicate concise and striking messages for senior management, ensuring their integration in key decisions
 
Your Background:
  • Experience in consumer and market research in an international company or research agency 3+ years
  • Proven successful record in quantitative & qualitative research and analysis
  • English - Advanced
  • Excellent analytical and your native language skills, attention to detail
  • Experience in marketing is a plus
Our Commitment:
  • An inspiring challenge within the n.1 Beauty Tech Company in the world
  • Competitive remuneration and worldwide profit sharing
  • Career opportunities and personalized development
  • Professional and social benefits