Trade Marketing Manager

To increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration.

- Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives

- Lead the translation and execution of the marketing strategy into impactful retailer programs, respecting and tracking budget and commercial targets

- Bring field intelligence to define brand-specific activity programs with marketing and commercial departments

- Implement, monitor, and improve processes to link all marketing activities with the activities of the commercial team

- Recruit, develop and manage Trade Marketing team. Ensure development of expertise and know-how in the Trade Marketing team

- Review & Analyze promo performance and propose the most suitable promo strategy

PROFESSIONAL & TECHNICAL COMPETENCIES 

MASTERS COMMERCE FUNDAMENTALS

• Activates Business Drivers

• Pursues turnover and profit optimization

• Stays up-to-date with market, consumers& competitors

• Builds on categories Shopper insight

DEVELOPS CUSTOMER CENTRIC BUSINESS

• Collects and connects comprehensive knowledge about the retailer/prescriber

• Builds retailers development plans

• Manages intermediate agent relationships

• Adapts brand distribution strategy

• Collaborates across functions

BUILDS SELLING PROPOSITION & NEGOTIATE

• Builds Selling story

• Sets negotiation priorities

• Conducts Win-Win negotiation

• Ensures compliance

MONITORS SELL IN & SELL OUT EXCELLENCE

• Forecasts business with accuracy

• Drives Point of Sales field execution

• Follows-up & controls

• Masters brand selling scenarios

• Manages BA/DA staffing & relationship