Work with brand team on new launch + animation POSM development: high quality of creativity & execution + timely delivery
Work with commercial team to assess potential & roll out of new door openings
Manage agency for POSM development, installation + maintenance with cost efficiency mindset
Ensure quality brand expression at all offline channels: efficient planogram guideline, latest on brand visuals, premium + cost effective materials in both permanent shelf + POSM
Change visual by Brand campaign by quarter in all stores, all channel
Arrange, change & create the planogram (display guideline) & work with sale team to deloy the display to rolling out all store.
Researching, monitoring and understanding industry trends and consumer behavior to anticipate demand and changes in merchandizing at stores.
In charge of Retail – Boutique: concept, production, installation and merchandizing management.
Budget & system/process management