所在地: New York, NY
国/地域: United States
Job Title: VP, Advocacy & Influence – LUXE CDMO
Division: Luxe Division
Reporting: SVP, Consumer Connections – LUXE CDMO
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 14 highly aspirational and multi-expert luxury such as Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl’s, Urban Decay, IT Cosmetics and Youth to the People as well as lifestyle and couture brands such as Ralph Lauren, Maison Margiela, Azzaro, Valentino, Prada, Viktor & Rolf and Mugler.
As part of the US Luxe CDMO Consumer Connections team, the VP, Advocacy & Influence is a highly visible member in building the divisional marketing strategy and will act as the functional leader for all aspects of Advocacy & Influence for L’Oréal LUXE. This individual will provide expertise, vision, and leadership to define and implement advocacy & influencer marketing strategies that successfully build profitable, long-term influencer relationships across all channels (i.e. DTC, E-retail, Amazon, etc.) and platforms (i.e. TikTok, IG/FB, YouTube, Pinterest). This individual will spearhead Luxe’s A&I strategy across all platforms (existing and emerging), technology solutions, and social avenues that evolve in this space.
The VP, Advocacy & Influence will drive adoption of technology solutions that unlock data at scale for divisional and brand stakeholders and fuel the Advocacy & Influence practice to meet and exceed our competition. This individual is required to leverage creator economy insights to fuel customer-centric strategies that drive marketing return on investment (ROI) and customer engagement across our Luxe portfolio of brands. This individual will also be responsible for leading and mentoring a large team across four key pillars: Social Listening & Insights, Influencer Relationship Management, Conversion/Affiliate Advocacy Marketing, and Community Management, in alignment with the company’s business objectives. This leader must be a change agent with exceptional communication skills, the ability to lead and influence direct and indirect reports, deliver business results through cross-functional collaboration in a highly matrixed organization.
The VP, Advocacy & Influence lead is accountable to:
· Amplify real-time marketing efforts to drive incremental return on investment via hyper targeted long-term brand building and short-term trend alignment initiatives all while uncovering new and compelling consumer insights from data
· Oversee the development of the divisional social listening frame and strategy
· Identify and oversee the onboarding of new social listening tools, to accelerate data driven capabilities to identify trends and related insights for the division and its’ brands.
Trend Influencer Relationship Marketing (IRM)
· Drive partnerships across other pillars in the organization to foster innovation (i.e. DTC, Amazon, E-retail)
· Oversee the development of the community management frame and strategy
· Partner with global LUXE CDMO to unlock community management opportunities with all brands across the LUXE portfolio
· Ensure the deployment of best-in-class community management strategies and share across the LUXE portfolio
· Partner with Consumer Insights and Customer Care (Le Care) teams to leverage key learnings for strategy recommendations
Conversion/Affiliate Advocacy Marketing
Cross-Functional Development & Coaching:
Job requirements include the following:
This individual is excited to dig into the data and identify learnings and insights that will help the greater team develop new content formats and ways of reaching audiences.
What’s In It For You:
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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