ジョブファンクション:

雇用形態: フルタイム

所在地: New York, NY

国/地域: United States

Vice President, Consumer Engagement

Consumer Products Division

Hudson Yards, New York - New York


OVERVIEW:

The CPD Consumer Engagement Lead (CEL) is a key leader within the Division, responsible for supporting, developing, and innovating channels of 1:1 communication for our consumers. The CEL will be responsible for influencing the roadmap of technology growth for both D2C and non-D2C digital product roadmaps, ensuring best-in-class consumer experiences are delivered on owned websites, ensuring services are adopted by both brand.com leads and retailers, owns strategic roadmap of innovation for brand.com websites at CPD, and developing consumer communication journeys that are proven to increase consumer lifetime value.

The CEL will be responsible for representing the division and negotiating internally to ensure CPD go-to-market strategies are at the forefront of roadmap development. They will also represent the group externally to our DDM agency partners. The CEL will also develop business cases for capital projects, pilot test & learn programs to be scaled across the division and develop insights from site performance across the division.

In this role, you will lead an integrated team that is responsible for defining the strategy for how and when brands should communicate 1:1 with our consumers, as well as recommend how websites go-to-market. The Consumer Engagement Lead will report directly into the Division Chief Digital and Marketing Officer (CDMO) and will manage a team of direct reports and agency resources.

Our team attributes:

  • Collaborative empowerment – we all win together as one digital team!
  • Progressive mindset – we aim to break the auto-pilot through test, learn, and scale fast with strong ROI focus.
  • Optimistic self-starters – we have a positive mindset, are AGILE and are not afraid to be scrappy! We are always up for a challenge.
  • Left brain / right brain – we are passionate about data driven decision-making alongside creativity and innovation.
  • Diversity & inclusivity – we value a team made up of diverse backgrounds and experiences and thrive with an inclusive culture. 

KEY RESPONSIBILITIES

Develop a division-wide strategy that leverages the CPD portfolio of products, categories, and collective investment in internally managed digital products (Next Generation L’Oreal eCommerce Product – “NGLORA” and Website Factory Content Site Product – “WSF”) to ensure best-in-class experiences are delivered by our brands. Support and empower Brand Platform and Consumer Activation Leads to implement innovation, identify consumer experience issues, and generate value for the consumer through each visit on brand.com or communication delivered directly to the consumer.

Develop a division-wide strategy that leverages the power of the CPD database and first-party data pool. The Head of DDM will be responsible for but not limited to: 1) ongoing ROI analysis of database 2) ensuring the division meets their data collection and leverage goals 3) developing dashboards that measure consumer behavior across the dataset and 4) ensuring personalization is implemented throughout organic and paid media campaigns

YOU WILL BE RESPONSIBLE FOR LEADING THE:

  • CONSUMER RELATIONSHIP MARKETING:
    • Translating consumer insights into activation strategies and communication journeys
    • Blend brand marketing with direct marketing principles to deliver enhanced solutions and/or new recommendations to build the customer experience with line-of-site toward quantifying and improving ROI. Maximize all opportunities to cross-reference and merge learnings from multiple data sources, (i.e., CRM database and Retailer databases) to create multi-channel strategies.
    • Support the Consumer Activation Leads in interpreting their CRM metrics and improving CLV
  • PLATFORMS:
    • Responsible for innovation at the CPD level for brand.com websites, identifying opportunities for website pilots, deploying tests, and rolling out results across the division
    • Responsible for ensuring a best-in-class user experience across all Brand.com websites, both eCommerce-based and Content-based
    • Responsible for understanding eCommerce consumer journey, delivering an efficient user experience, and partnering with the eCommerce team to drive sell-through results
    • Supports each brand in the CPD division by providing leadership and influence to platform managers of each brand (total of 8)
    • Responsible for co-developing an upskilling program for website optimization, merchandizing, and consumer experience with the Digital Learning team
    • Acts as the key liaison and influencer to L’Oréal’s global product development teams managing the master roadmaps. Ensure that CPD USA product needs are anticipated and planned for in the development roadmap. In addition, ensure that features that are planned on the roadmap are anticipated in the brand.com implementation plans at the local level.
  • SERVICES:
    • Acts as the key liaison and influencer to L’Oréal’s global services development teams managing the master roadmaps. Ensure that CPD USA product needs are anticipated and planned for in the development roadmap. In addition, ensure that features that are planned on the roadmap are anticipated in the brand.com implementation plans at the local level.
    • Responsible for developing services strategy to differentiate services offering at the brand.com vs. retailer.com websites, and implementing the same
  • COMMERCE ENABLEMENT and BUSINESS CASE DEVELOPMENT
    • Responsible for developing vision, strategy, and business case development for moving a brand from content-based to eCommerce-driven
    • Responsible for building capital expenditures case and ROI model
  • WAYS OF WORKING:
    • Acts as key point of contact for the division for interfacing with Global CPD CDO, LUSA DDM Lead, and other divisions within LUSA on the topics of CRM, DDM, Platforms and Services
    • Partners with the LUSA Head of Innovation to pilot projects within the division
    • Responsible for onboarding new brands into the division
    • Responsible for upskilling the division when new strategies are available, developed, and rolled out within the group

YOU WILL HAVE:

  • 15+ years’ experience in leading developing digital marketing experiences, including leading an eCommerce website experience.
  • Expertise in agile software development lifecycle and proven experience in delivering against website performance metrics
  • Proven track record of converting data-driven analytics to gain consumer insights, drive targeted digital campaigns, optimize user experience, and drive conversion
  • Experience in managing cross-functional teams, ideally within FMCG
  • Collaborating to meet the agenda by working globally across functions, geographies, and with remote internal and external partners
  • Experience in managing a team, both as direct reports and external agencies
  • Experience in influencing executive leadership, developing presentations, and building business cases
  • Influencing business strategy (e.g. cross-category senior VPs) through critical thinking and technical thought leadership that has translated into significant business benefit
  • Collaborating to meet the agenda by working globally across functions, geographies, and with remote internal and external partners
  • Coaching and mentoring others in a global process community and department
  • Ensure that foundational skills/capabilities keep pace with technology advancements
  • Driving a culture of technical curiosity, learning and technical rigor

YOU WILL NEED:

  • CPG marketing expertise; Beauty experience – a plus
  • Knowledge of most current digital technologies, trends, and tools
  • Experience with Salesforce, Demandware, Sitecore
  • Experience with Opentext – a plus
  • Ability to think strategically, drive results, build a high-performance organization, continuously drive innovation and inspire the organization to achieve and exceed its objectives
  • Strong leaderships skills with the ability to manage, engage, mentor and retain team
  • Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences and influence senior executives

·       Ability to deliver results in a highly matrixed environment

  • Highly motivated individual with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and consensus on initiatives



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered. #DDIR