所在地: New York, NY
国/地域: United States
Job Title VP, eRetail, LUXE
Division: Luxury Products Division
Location: 10 Hudson Yards, New York, NY 10001
Reports To: CDMO, LUXE
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.
What You Will Do:
In close partnership with Luxe brand and divisional partners, the Ecommerce Retail, VP will develop best-in-class strategy for the e-retail channel. This individual is co-responsible for the growth of the e-retail channel to $1B+ across the Luxe portfolio of brands, creation, optimization, and implementation of traffic drivers, site KPIs for measurement, and data collection. This leader will serve as the subject matter for e-retail performance, leveraging rigorous data and market analysis to shape strategy. This individual will partner closely with Acceleration Directors and National Account VPs in the development of sales strategy, cultivating a community of brand EKAMs, and creating a process for e-retail measurement. This individual will co-lead e-retail operations, ensuring best-in-class PDP, merchandising, and suite of reports for business measurement, and spearhead e-retail tech projects with cross-divisional partners. This individual will identify opportunities through digital shelf insights, co-creating continuous optimizations for channel strategy. This individual will also use data to inform media investment, co-creating an e-retail media strategy that delivers against key media KPIs. We are looking for a consumer-focused, analytical marketing professional who is a skilled communicator and has a proven track record of leading through influence in a matrixed organization.
Job Duties and Accountabilities
Sales and Strategy:
Key Challenges, Issues and Complexity
This role will require a balance of analytical thinking, communication skills and data management skills as it will require a demonstrated ability to develop consumer knowledge and insight and to act on the data in collaboration with internal brand & external account partners. It requires constant interaction within a matrixed business structure (Marketing, Ecommerce, GM, CDMO) to coordinate work and deliver objectives. Actively builds networks and becomes in-house expert on the account database to influence, convince, and introduce new ways of executing a variety of strategy. This position will require minimal supervision to maintain a proper corporate direction.
· $1B+ growing eRetail business.
What We Are Looking For:
What’s In It For You:
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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