Vice President, eRetail, LUXE

Job Title VP, eRetail, LUXE

Division: Luxury Products Division

Location: 10 Hudson Yards, New York, NY 10001

Reports To: CDMO, LUXE

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.

What You Will Do:

In close partnership with Luxe brand and divisional partners, the Ecommerce Retail, VP will develop best-in-class strategy for the e-retail channel. This individual is co-responsible for the growth of the e-retail channel to $1B+ across the Luxe portfolio of brands, creation, optimization, and implementation of traffic drivers, site KPIs for measurement, and data collection. This leader will serve as the subject matter for e-retail performance, leveraging rigorous data and market analysis to shape strategy. This individual will partner closely with Acceleration Directors and National Account VPs in the development of sales strategy, cultivating a community of brand EKAMs, and creating a process for e-retail measurement. This individual will co-lead e-retail operations, ensuring best-in-class PDP, merchandising, and suite of reports for business measurement, and spearhead e-retail tech projects with cross-divisional partners.  This individual will identify opportunities through digital shelf insights, co-creating continuous optimizations for channel strategy. This individual will also use data to inform media investment, co-creating an e-retail media strategy that delivers against key media KPIs. We are looking for a consumer-focused, analytical marketing professional who is a skilled communicator and has a proven track record of leading through influence in a matrixed organization.

Job Duties and Accountabilities

Sales and Strategy:

• Co-create Luxe Division Sales & SOM growth strategy with Acceleration Directors and National Accounts VPs, driving best practices, and scaling across brands.
• Build standardized tools and KPIs for measurement (traffic drivers, site KPIs & data collection) and monitor and optimize across the channel.
• Develop a community amongst brand EKAMs and assist them in executing e-retail brand and division strategy.
• Facilitate brands adoption and execution of e-retail strategy.
• Upskill brand leaders and commercial team members in digital education.

E-Retail Operations

• Partner with the head of merch, Acceleration Directors, National Account VPs, Digital Tech, S&I, and Media to deliver optimized UX for all Luxe brands at each key retailer.
• Accountable for delivering best-in-class PDP, Merchandising presentation, and suite of reports across all e-retail partners.

Media

• Through Co-owned media w/ Luxe e-retail media lead, develop a best-in-class media strategy that can be scaled by brand, across each key account.
• Leverage divisional (MMx) and 2P data to facilitate cross channel media investment, focusing on upper and lower funnel activations that deliver on media KPIs (views, ROAS, etc…)

E-Retail Tech

• Serve as the voice of Luxe for CDMO e-retail Tech Project, aimed at building a state-of-the-art eComm analytics tech stack that empowers e-retail teams to drive execution at scale and efficiencies in O+O retailer connections.
• Understand needs of the Luxe end user and the strategic decision making of the Business to generate the business requirements for the e-retail tech product.
• Manage, communicate and act as primary liaison with Luxe end user community to drive awareness and adoption of the product and the transformation of ways of working.
• Responsible for designing and provide business requirements for this transformation that reflects the Luxe business needs and represent the voice of the customer in the process.

Key Challenges, Issues and Complexity 

This role will require a balance of analytical thinking, communication skills and data management skills as it will require a demonstrated ability to develop consumer knowledge and insight and to act on the data in collaboration with internal brand & external account partners. It requires constant interaction within a matrixed business structure (Marketing, Ecommerce, GM, CDMO) to coordinate work and deliver objectives. Actively builds networks and becomes in-house expert on the account database to influence, convince, and introduce new ways of executing a variety of strategy. This position will require minimal supervision to maintain a proper corporate direction.

Job Dimensions  

·        $1B+ growing eRetail business.

What We Are Looking For:

Required Qualifications

• Bachelor’s degree.
• 15+ years digital and/or ecommerce experience, preferably working in e-retail channel.
• Creative problem solver with the ability to prioritize initiatives and anticipate business needs.
• Ability to build effective partnerships and interact successfully with diverse individuals at all levels.
• Sharp analytical and problem-solving skills, with the ability to interpret complex data into actionable insights and optimizations.
• Demonstrated ability to think strategically, innovatively, and creatively using sound business judgment and quantitative skills.
• Proven ability to influence others.
• Ability to effectively present to and persuade an individual or group or people.
• Ability to prioritize and manage multiple responsibilities with attention to detail.
• Self-motivated, results and solution oriented, strategic thinker.
• Strong time management and prioritization skills.
• Ability to work cross-functionally and independently.
• Must be able to work in an office environment.

What’s In It For You:

• Salary Range: $177,300.00-$252,700.00
• (Medical, Dental, Vision, 401K, Pension Plan)
• (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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