Summary:
The role of eCommerce Assistant Manager will be responsible for supporting the brand’s digital road map and optimizing the brand’s user experience strategy across our quick-growing eCommerce channel, inclusive of monthly and quarterly promotions, homepage refreshes, product launches, and SEO content updates to provide a “best in class” experience for our customers. The eCommerce Manager will support the brand’s Site Lead by determining any friction in the consumer experience using analytics and site conversion KPIs and will also help support the brand’s product detail pages and perform QA checks on promotions throughout the site.
Key Deliverables Responsibilities:
- Set up of all new product launches on site, including PDP, set up, inventory tracking and site content
- Set up of all merchandising and promotional programing including evergreen offers, major events and holiday programming
- Support the ongoing maintenance of the site, including PDP audits, sample programming, 3rd party vendor support, inventory management etc.
- Support the site lead and execute on all of the inputs and aspects of the User Experience strategy. This individual should be an outside the box, data focused forward thinker, constantly looking for new ways to support and improve the consumer’s journey
- Maintain the brand’s asset management process and execute the development of product detail pages for the brand’s .COM business
- Drive UX/UI excellence to increase conversion, synthesizing key learnings and insights from consumer site behavior to inform a feedback loop with Marketing, Education and DMI, and create an environment of learning and information generosity with sister L'Oréal USA brands
- Incorporate SEO enhancements (based off observed trends and data-driven insights) within our site’s framework to help drive and convert site traffic into sales
- Support the brand’s website platform management, partnering with the Digital Solutions team to ensure site is maintained and ensure that best practices observed for other brands within the L'Oréal portfolio are implemented
- Analyze KPIs/customer journeys to monitor and maximize effectiveness/ROI of both existing capabilities and new initiatives
Job Requirements:
- Self-motivated, results and solution oriented, strategic thinker
- Strong time management and prioritization skills
- Proven ability to influence others
- Creative problem solver with the ability to prioritize initiatives and anticipate business needs
- Strong product management skills; ability to solve problems and overcome obstacles to build product and deliver results in incremental and iterative way.
- Ability to build effective partnerships and interact successfully with diverse individuals at all levels
- Sharp analytical and problem-solving skills, with the ability to interpret complex data into actionable insights and optimizations
- Prior experience with Google Analytics and SFCC platform preferred
- Demonstrated ability to think strategically, innovatively, and creatively using sound business judgment and quantitative skills
- Proven ability to influence others
