ジョブファンクション: ディベロップメント マーケティング

雇用形態: フルタイム

所在地: Bangkok

国/地域: Thailand

Key Responsibilities:
  • Collect and analyse consumer and market insights and competition strategies to make recommendations to management
  • Implement new launches, maintain growth in pillar products and animate core catalogue
  • Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
  • Adapt communication material (imagery, digital, point of sale)
  • Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
  • Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
  • Manage PPP budget and ensure sales forecast accuracy
  • Effectively prepare clear messages for senior management
  • Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
  • Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)
  • Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan
Qualifications:
  • Bachelor Degree or higher in Marketing, Advertising, Public Relations, Business Administraion or related field
  • At least 5 years of experience in brand management, consumer journey initiative
  • Strong Operational Digital Marketing profile capable of building detailed activity plans
  • Good analytical skills, good understanding in E-commerce landscape and platform
  • Digitally savvy, agility & flexibility
  • Good in people management and negotiation skills 
  • Good command of English both communication and presentation