ジョブファンクション: ディベロップメント マーケティング
雇用形態: フルタイム
所在地: Bangkok
国/地域: Thailand
Key Responsibilities:
- Collect and analyse consumer and market insights and competition strategies to make recommendations to management
- Implement new launches, maintain growth in pillar products and animate core catalogue
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
- Adapt communication material (imagery, digital, point of sale)
- Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Manage PPP budget and ensure sales forecast accuracy
- Effectively prepare clear messages for senior management
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
- Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)
- Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan
Qualifications:
- Bachelor Degree or higher in Marketing, Advertising, Public Relations, Business Administraion or related field
- At least 5 years of experience in brand management, consumer journey initiative
- Strong Operational Digital Marketing profile capable of building detailed activity plans
- Good analytical skills, good understanding in E-commerce landscape and platform
- Digitally savvy, agility & flexibility
- Good in people management and negotiation skills
- Good command of English both communication and presentation
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