Tipo de posição: Permanent
Tipo de emprego: Full - Time
Local: New York, NY
País: United States
Job Title: Assistant Vice President (AVP) of Content and Digital Strategy
Supervisor Title: Senior Vice President (SVP), E-Commerce, Professional Products Division
Location: New York, NY
The AVP of Ecommerce Content and Digital Strategy is responsible for leading the digital content strategy and brand management for Hair.com across the marketing ecosystem and all owned and earned platforms.
Direct owner of the Hair.com business across all Professional Products Division (PPD) brands with key responsibilities including:
Own "content-to-commerce" strategy development of unique consumer-facing content, including production of video, photo assets, and complete oversight of editorial calendar. Manage the continued expansion of hair.com’s social media and influencer marketing strategy through owned and earned platforms.
Collaborate in lockstep with e-commerce team to develop upper funnel content to attract and convert consumers to purchase.
Lead user experience (UX) enhancements for hair.com from design and development to deployment with the goal of increasing stickiness metrics and return rates. Directly own key channels through which consumers engage including CRM to customer service.
Focus on developing compelling content that creates new ways for Hair.com and the Division to engage with consumers across various channels while balancing and integrating brand and business priorities throughout.
Act as the content center of excellence at PPD for digital content, social media and influencer management. Work with PPD brand partners to help support their content strategies by creating assets that can be multi-purposed beyond hair.com.
Judgment and Decision Making
This role requires the management of a wide spectrum of internal and external partners, including regular contact with key senior leadership stakeholders.
This position will require constant interaction and management of an external digital agency (team of 7), all Marketing/Digital/PR/Social PPD teams, and moderate interaction with promotional vendors, creative freelancers, customer service, finance, and other cross-functional partners.
Must be confident in ability to make decisions in an autonomous, test & learn, environment as well as act as an advisor to brand partners. Able to thrive with moderate supervision and maintain proper strategic direction and work together to pioneer the future.
Annual Budget Responsibility: $1.3MM
Key Duties and Responsibilities:
Tasks, Duties & Responsibilities
% of time spent.
Total should = 100%
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