Função: Digital

Tipo de Emprego: Tempo Integral

Localização: New York - New York

País: USA

 

Purpose of role:

Responsible for the development of eCommerce  and digital marketing strategy and /or to manage its execution

Role Definitions

Key Job Accountabilities

 

  • Develop and analyze customer segmentation and purchase behavior to create integrated online and offline marketing strategies and enhance customer relationship management
  • Manage execution of the strategy, including all online marketing initiatives (standalone and in conjunction with retailers), ongoing development of creative content, and site modifications and enhancements
  • Where applicable, oversee and develop online shopping experience (inclusive of (re)designs, animations, onsite merchandising, and customer research)
  • Deep understanding of the marketing channels and how levers can be pulled to drive ecommerce sales
  • Oversee all digital marketing activity including partnering with the retail marketing team to ensure drive to store initiatives are optimized
  • Where applicable, partner with Brand Marketing teams, PR, and International Digital team for online integration of content assets
  • Work with the Brands to design, create, and implement new web-based campaigns and applications
  • Responsible for the visual and content strategy of the brands on retail partner sites, including images, videos, articles, and other digital media (banner ads, email blasts, etc.)
  • Develop and manage relationships with account (etailer) buying, marketing and inventory management teams
  • Develop and maintain bottom-up forecast for divisional budgeting, including sales, promotions and fuel required to meet the yearly/monthly/daily sales plan
  • Work with cross-functional teams to ensure inventory ownership is maximized
  • Deliver against key success measures: online sales, visitors and repeat visitors, conversion, average order valueand repeat purchase
  • Understand / manage P&L for eCommerce activities
  • Oversee budget process for the website and revenue streams, managing the sales revenue and profitability of the website
  • Stay abreast of relevant new technologies in the eCommerce space to recommend site enhancements, focused on ROI

 

 

Personal requirements for role

Experience:

7+ years of experience 

Bachelor’s Degree required; MBA a plus. 

Specific digital / interactive marketing training / certificates highly preferred